#dataforanalytics

The Vortisieze blogger is out until after Labor Day. In the meantime we’ll bring you some interesting articles about CPG, Big Data and other related topics. Anticipating the winds of change, major retailers are expected to increase their investment in internet of things (IoT) technology fourfold to US$2.5bn by 2020. In the commercial space, IoT in retail is one of the clearest examples where…

Top 3 Roles Required By #CPG Companies for #BigData #Analytics Success

Big data and analytics are at the top of the corporate agenda these days.  While big data and related technologies are relatively new analytics are certainly not new to the CPG category managers and sales analysts on the front line with retailer buyers.  Most CPG companies use some type of analytics to make sense of retailer supplied POS and inventory data. However, as big data analytics…

#Retailing: Target Launches Beacon Test In 50 Stores – #TechnologyInRetailIndustry

  Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts.   Initially, the beacon…

Big Data and the 2016 Presidential Election

What Nate Silver did for President Obama in the 2008 election cycle Deep Root Analytics, a media analytics company formed in response to the 2012 Republican loss in the presidential election, is working to do for several Republican candidates in this election cycle. Deep Root Analytics partners with data-blending and advanced-analytics company Alteryx to merge voter file information, set-top box…

Walmart: The Big Data Skills Crisis And Recruiting Analytics Talent for Data and Analytics

As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge –or as some have put it, a crisis–has developed. There just aren’t enough people with the required skills to analyze and interpret this information–transforming it from raw numerical (or other) data into actionable insights – the ultimate aim of any Big Data-driven…

Data & Analytics:  From Insights To Value

D&A is rising up the agenda – for executives, for business managers, for customers and, increasingly, for equity markets and investors. And now, more than ever before, organizations are starting to sharpen their focus on driving value from their D&A investments. And as organizations move along the journey from data to insights and from insights to value, key themes are emerging. Go to the article…

Data for Analytics: Predictive analytics tools point to better business actions

From recommending additional purchases based on the items that customers place in online shopping carts to pinpointing hospital patients who have a greater risk of readmission, the use of predictive analytics tools and techniques is enabling organizations to tap their collections of data to predict future business outcomes — if the process is managed properly. Using predictive analytics tools…

Data & Analytics – Why are BI Professionals Missing the Boat

A recent online article in the data & analytics arena talks about business intelligence professionals who describe their job as 90% cleaning data. While this isn’t a big deal to you as category manager or sales analyst working for a CPG supplier to a large retailer – it affects you every day in how your data for analysis is…