#datafield

Datafield, partenaire du Printemps des Etudes 2013

Le Printemps des études s’est imposé comme le salon de référence pour les professionnels des études marketing. La seconde édition aura lieu le 4 et 5 Avril 2013 dans le prestigieux palais Brongniard, ou plus de  350 membres, entreprises et organisations professionnelles du secteur des Sondages et des Etudes Marketing et Opinion, se regrouperont.

Le Printemps des études à fait appel à Datafield pour la production de l’application smartphone du printemps des études. Celle-ci permet d'accéder à l’ensemble du programme du 4 et 5 Avril et de consulter le détail de chaque conférences et rendez-vous qui auront lieu. L’application sera un précieux outils pour se 

 L’application permet aussi de donner son avis sur le salon et sur chacune des interventions, grâce à la technologie Datafield d'enquêtes sur mobile et tablette.

Venez retrouver l’équipe Datafield au Printemps des études sur le stand de l’Agora ! 

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  Datafield, partners with «Le Printemps des Etudes» 2013. 

The  trade show «Le Salon des Etudes» will take place on April 4th and 5th in the prestigious Palais Brongiard. The show has quiclky become the reference for French market research profesional to gather and share around innovative practices and key trends in the industry.  More than 350 participants are expected, coming from established global company or young start-up challenging the status quo. 

Datafield has been selected to design and develop the Mobile application for the event. The mobile application is giving easy acces to the programs and to the full list of conférences and Rendez-Vous. The application is also powered by the Datafield technology, allowing user to provide feedback on the salon thanks to the embedded mobile survey. 

Come join us at the Printemps des Etudes and visit our booth on the Agora stand. 

Mobile survey app DataField makes the world flatter by helping companies understand Asia

October 18, 2012 by Terence LEE     

Every company wants to cash in on Asia, widely touted as a region of growth. But simply plonking Western products into Eastern markets using the same marketing methods don’t work. They need to understand local markets and consumer behavior.

DataField wants to make the process of data collection easier. Based in Ho Chi Minh City, Vietnam, DataField is a startup that is digitizing the entire process of getting field data through web and mobile apps. Pollsters can download an app to their smartphones, head out to the streets and conduct surveys. No internet connection is necessary for the app to work.

Once the results are stored, they can be immediately uploaded to the cloud administrators can view a summary from the web dashboard. The data is stored in CSV format, allowing users to shape it any way they like or run it through statistical software. They can filter the data by location and other criteria.

The name DataField suggests wide-ranging usage. And that is indeed the case. L’Oreal in Vietnam, for instance, has engaged Data-Field to help collect inventory and sales figures and rate how clean the shops are. The app will also be used to take pictures of their product positioning and those of their competitors.

The enterprise startup is targeting 2 key customers. The first are market research companies and consumer brands tackling huge markets around the world and want to find out about customer behavior and preferences. The second are companies with field workers (technicians, for example) who need an app to capture data or collect feedback on-site.

By digitizing on-the-ground data collection, it is making the world flatter for companies. As lucrative as Asia can be, national borders, language differences, as well as cultural and economic diversity add friction to business expansion.

DataField eliminates the traditional and cumbersome pen-and-paper approach that saps a lot of time — especially when the data needs to be interpreted and analysed.

It helps that it is situated in Southeast Asia too, and the co-founder, Antoine Deroche, is looking to possibly set up an office in Singapore.

The company started off as an IT development company set up by Antoine and his CTO. But due to numerous client requests for a data collection solution, they soon pivoted to where they are now.

DataField released their apps 8 months ago, and only launched their tiered premium plans a few weeks back. They have accumulated about 250 users (administrators) so far, and are starting to see some of them adopt higher-tier plans.

Antoine has also observed a recent acceleration in customer adoption. Most of the customers are in the United States and Europe for now, but more interest has recently come from Vietnam.

Besides generating revenue from a freemium model, DataField has already begun receiving money for customizing their apps and adding features for clients.

With USD 100,000 in angel investment so far and a techically-inclined team of 8, it already launched localized versions of their services in English, French, and Vietnamese. Indonesian, Chinese, and Thai version are coming soon.

Do you run a business with lots of workers in the field? Are they coming back from collecting data with clipboards full of paper? Well Hong Kong startup DataField is hoping to help change that for you and your company.

DataField is a SaaS startup that helps businesses and enterprise with field workers collect data on forms or surveys quickly, easily and digitally. DataField is the perfect solution for route drivers that collect orders while on their route. It’s also perfect for those workers out there collecting data from customers completing surveys. DataField could also be used for political canvassers that are out door to door trying to get easy questions answered.

No matter how big or small the data sample is, DataField offers a paperless way of collecting that data which then also gives companies the option of getting the data back wirelessly in real time.

DataField solves several pain points which all lead to increased productivity. Say for instance you own a food delivery company. Route drivers could use DataField instead of traditional order sheets. When the delivery person is at the customers home delivering their current food order and taking the next, the minute the new order is complete in the DataField system it can be processed back at the warehouse while the driver is on their way to the next customer.

Traditionally, before systems like this, the warehouse wouldn’t see the order sheets until the end of the day when the route driver returns.