#datafiduciary

In the age of digital transformation, data is currency, and with it comes the responsibility of safeguarding personal information. The Digital Personal Data Protection Act (DPDP) has redefined the rules of engagement for Indian businesses, especially brands, OEMs, and dealerships that handle large volumes of customer data.

No longer is data privacy just a technical issue — it’s a boardroom priority.

Under DPDP, accountability lies with the Data Fiduciary, regardless of who actually processes the data. This means even if your marketing, lead generation, or CRM efforts are outsourced, you bear the ultimate liability. A single vendor’s oversight — be it storing leads in an unprotected spreadsheet or mishandling consent — can unleash a storm of legal penalties, financial losses, and reputational damage.

The message is clear: You can outsource execution, but not responsibility.

When your logo is on the page, your name — and your liability — are on the line. The DPDP Act makes it clear: no matter how many vendors or partners you engage, ultimate responsibility for data privacy and compliance remains with you. Even one weak link in your vendor chain can expose your brand to massive penalties and lasting reputational damage.

That’s why it’s critical to assess your entire vendor ecosystem and ensure every partner is up to the mark. By choosing Sekel Tech, you gain more than just a platform — you secure a comprehensive, automated, and privacy-first solution that keeps you ahead of regulatory requirements. Sekel Tech empowers you to manage consent, monitor vendors, and respond to incidents swiftly, so you can focus on growing your business with confidence.