#data driven solutions

To recognize International Day of Awareness of Food Loss and Waste, ReFED's Angel Veza gives a primer on the ReFED Catalytic Grant Fund and its impact on grantees and the food waste space.

The strategies in B2B marketing for technology companies are ever-evolving and there are a plethora of tools available in the market. Businesses choose the tools as per their requirements and budgets. But, working with different tools can become cumbersome at a point and a need may arise to consolidate all the tools. Various compatibility issues persist in operating different tools and therefore, consolidating them is the wise solution. Aside from streamlining the MarTech capabilities, with consolidation, companies don’t have to spend too much time training new people and can get a clearer picture of their campaigns.

Why should a B2B technology marketing company choose a consolidating solution -

A Comprehensive and Integrated Approach:

Choosing a single-view solution gives marketers the ability to manage all their data within one environment. It can provide the companies with insights into what’s the most effective channel, and they can make more informed decisions for their customers.

Consolidating Data and Business Equations:

Data consolidation helps in avoiding errors in the reporting process and solves the challenges below -

onboarding new clients while managing multiple other accounts

making sure both parties have a transparent line of communication and accountability in performance.

A company’s marketing technology stack is similar to a mechanic’s toolbox where each specific job requires a particular tool. Having the right variety of tools will also help the company to identify any gaps in compatibility or performance that may exist.

Choosing the correct technology needs the same approach as every new integration needs - having a defined purpose. Every tool should have a clear and distinct objective within the company’s entire stack. 

Consolidating Marketing Technology In B2B

Consolidating Marketing Technology In B2B The strategies in B2B marketing for technology companies are ever-evolving and there are a plethora of tools available in the market. Businesses choose the tools as per their requirements and budgets. But, working with different tools can become cumbersome at a point and a need may arise to consolidate all the tools. Various compatibility issues persist…