#dark traffic

Social sharing via dark social might be bigger than we think.

Social sharing is done in the dark.

At least, that’s what a new report from marketing tech firm RadiumOne suggests:

According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as email, text and instant messaging – versus just 23% via public social networks. When it comes to engaging with…

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Hungry for some more social insights? Here they are!

1. Are you reading NPR’s "On The Road" Tumblr? We just wrapped up an amazing journey with Joanna Kakissis telling the story of displaced Syrians making new lives in Sweden. And before that, Anastasia Tsioulcas put us in the middle of the World Music Expo in Santiago de Compostela, Spain. But wait, there’s more! David Greene and Lauren Migaki traveled to the Crimea and you must see what they saw.

2. "Dark Traffic” sounds mysterious, doesn’t it? It’s growing and it seems to be driven by mobile and social platforms. Business Insider recently published a  useful overview of this phenomenon, looking at it through the lens of The Guardian’s experience with hard-to-trace traffic.

3. “My goal as one of the leaders of Quartz is that unmediated collaboration, brainstorming, is one of the ingredients for success going forward.” Digiday highlights some of the things that make the Quartz newsroom special. h/t Krishnadev Calamur

4. Reader comments on news articles can be so annoying! But Matthew Ingram argues in Gigaom that there’s value in the comments and that interacting with our readers is a “necessity."

5. Dan Oshinsky of BuzzFeed tells Poynter that newsletter traffic is up 700 percent for the site over 2013. What’s the secret of his success? Being polite is one key.

Wright