#dad_rave

For my second route I decided to make drug theme more obvious by using really strong psychedelic visual language, that was brought up by hippie movement in 1960s. I thought that can be a good way of showing emotions that happens between Romeo and Juliet due to ‘overdosage’ of colours and ‘movements’.

I am also creating an installation in the middle of the Waterloo station, which will be a black box with one entrance, to catch people’s attention; inside of which will be mirrored walls (for achieving eternal effect) and lights hanging from the sealing for recreating a background effect of posters.

One wall will have information of the play and hashtag ‘RJTRIP’ for the social media posts, so people can post pictures on social medias. The music will be played inside of the box as well, so people can again Shazam it and be redirected to the playlist.

I also created a video that will be played on the digital screens, which contains sound, that is typical techno track.

The reason for those videos being made is that moving image attracts more attention Han the still one, especially if it is placed somewhere where it is rowdy and people are in a rush.

All moving images will be places on the train platforms and bus stops.

As you may noticed, in the corner of a video there is a Shazam symbol, as well as QR code placed on the floor. The reason behind is that as a part of my campaign Globe theatre will collaborate wit Spotify in creating a special “ROMEO+JULIET TRIP” playlist, that will be easily accessed either via QR code or with Shazaming song and being redirected to Spotify. 

QR Codes and Shazam stickers will be placed all around the area of Waterloo, as well as Shazam sigh appears on a video. There will also be people giving out those stickers.

Spotify playlist will contain different techno songs, which is one of the most popular electronic music genre. It is also familiar with repetition, which is nicely links to all my videos and images.

For the ‘WOW Screen’ I created a more simple moving campaign that will just contain the ‘star’ background with typography, and since people will see the posters on the way out from the train station, they will be familiar with it. To attract more attention I created a boomerang video.

For the main posters, I chose 5 out of all I experimented with. I chose the most blurred and, in my opinion, the most unordinary ones.

All of those posters will be allocated along the underground, e.g. on the escalator paths and on the platforms.

Besides doing our DA&D course, I am working on my own photography projects. One of them is to destroy the normal perception of the sky during most tense moments such as sunsets and sunrises. For doing that I am using glass prism, and recently I took pictures during really bright orange sunset and the city reflected in it, so I decided to give it a go and try to use those pictures.

I aslo sis a mock-up for the underground.

After receiving an advise from Derek, I found almost perfect image of a couple on Instagram, and since I still had thoughts about making a video on a rave party, my friend looks alike with a girl, which will make my two pieces relevant to each other.

I also did a mock-up of how these posters would look on the platforms.

During that day we had a tutorials and I was speaking with Steve. We both agreed that image of the couple doesn’t perfectly suits with the background, it is too dark, but if to make it brighter it would be clearly seen that the couple was cropped out of another image. Since my background is really blurry, Steve showed me how to make an object blurred in photoshop, which was really working for my idea; so I started experimenting with it.