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D2C (Direct-to-Consumer) branding refers to the marketing strategy of selling products directly to consumers, rather than through intermediaries such as retailers or wholesalers. This allows companies to have a more direct relationship with their customers, enabling them to better understand their needs and preferences. D2C branding also allows companies to control their brand image and messaging more effectively, as they have more control over the customer experience. D2C branding is becoming increasingly popular in the digital age, as it allows companies to reach customers through online channels and build a loyal customer base through personalized marketing efforts.
