#customer database types

Zero party data: what they are & how to implement

Zero party data is data that consumers choose to share with the brand . Next, we will tell you about its main characteristics. Also, we will give you the best tips to implement it in your SEO strategy.  Zero party data: definition  The zero party marketing strategy represents a key data source for the company. These data correspond to: age, sex, profession, telephone, email, items obtained,…