#customer data segmentation

Generalized marketing no longer works—consumers expect personalized content, and most brands cannot give it to them most of the time. The key challenge is scaling personalization, while staying relevant, and efficient. Many companies lack the proper tools, data integration, and strategy, and therefore cannot effectively personalize at scale, and often have low engagement and wasted ad spend. We enable brands to explore more advanced personalization strategies leveraging audience segmentation, AI-based automation, and behavior-based targeting, and delivering real-time relevant content across channels. No matter the destination or timeline (email, paid ads, up to the website level), we make sure every customer touchpoint appears personal and instills action. With Pulse Digital Media, you gain the scalable personalization needed to drive conversions, increase retention, and achieve continued growth.

DATA SEGMENTATION. Identifying the right persons to send across the information is important to have the maximum returns on the effort being put up. There would be no point of sending all the information to all the contacts. There would be information which a particular contact would feel as irrelevant and receiving