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Organic Sales, Growth Marketing & Social Media Strategies Video

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Organic Sales, Marketing & Social Media Strategies for Growth from Dan Galante

10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com

25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales &…www.linkedin.com

100 Days to Increased Brand Awareness and Sales Enablement When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the…www.linkedin.com

3 Ways Small Business can use Word of Mouth Marketing to Drive Sales Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a…www.linkedin.com

How to use Marketing to Align the Customer Experience & Customer Journey The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of…www.linkedin.com

Sales, Marketing & Social Media Today 2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was…dangalante.me

Dan Galante | Professional Profile | LinkedIn View Dan Galante's profile on LinkedIn, the world's largest professional community. Dan has 11 jobs listed on their…linkedin.com

Dan Galante Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…slideshare.net

Dan Galante Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…dangalante.com

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at [email protected] to set up interviews.

How To Build a Business Case for Social Customer Experience, Customer Service & Social Media.flv

Nathalie, Parra, Hoffa and I’ll, be your host in a series of articles on how to make a business case for social media and customer service, because I covered customer service, CRM and social media as an industry. Analyst people often asked me how these technologies can be used in business. I then ask them a question: are you interested in increasing sales or decreasing costs if the person I’m…

I covered the Digital Marketing World Forum in New York this past week.

There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation.

My key insights were:

1. To improve customer retention, brands need to understand their customers to personalize their experiences across all touchpoints. Marketers from different verticals shared how they were able to improve customer loyalty and retention by personalizing and creating customer experiences across all touchpoints.

2. Many times, customer data tells a story that contradicts preconceived hunches and opinions. Marketers from T-Moblie and Decoded found this out when they marketed Cell Phone plans to the 55+ community.

3. Marketers have the tools to better understand their customers and to track the results of their efforts faster than ever before. These tools empower marketers to improve the customer journey and experience. With this power comes the obligation to better serve their customers and to quickly pivot when their tactics and strategies are not effective. Marketers with different products and services shared their stories and strategies.

4. Companies that are going to use Chatbots to serve customers need to train Chatbots to handle complex requests from customers. Chatbots should not be used to answer questions like the hours of a store or simple information that can be obtained from a website.

5. Privacy Legislation similar to GDPR is coming to the United States. Laws in California and Nevada are being enacted in 2020. OneTrust shared how Marketers can prepare and comply with the Californa Consumer Privacy Act (CCPA).

What is the next trend in Marketing?

Comment and share below.

Seth Godin’s new book This is Marketing sums up the lessons of his previous books.

In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect.

What this means for Marketers is that they need to build trust, engagement, community and earn permission to contact prospects and customers. With the ever-increasing privacy legislation such as GDPR, Marketers will pay a high price for SPAM.

Also, today there are many micro-markets of products and services as opposed to one mass-market. Frequency has surpassed reach in terms of effectiveness. Marketers need to tell a compelling story that resonates with the people they seek to serve.

Marketers need to improve their knowledge of customers to enhance the customer experience and engagement. Brands need to have conversations with customers as opposed to talking at them.

Ideas that jumped out at me while reading and listening to the book

Seth dissects Marketing, showing the reader that today’s successful marketer is generous and gives value to the customer as opposed to stealing their attention.

Chapter 19, the chapter on funnels is very interesting because it shows how to look at the funnel in a new way.

Seth explains how to shorten the sales cycle by making it easier for prospects to engage and purchase a product.

He demonstrates how to do funnel math to see if and when marketers should advertise using paid ads along with how to know if ads will pay for themselves.

In this chapter, Seth shows how marketers should focus on serving micro-markets as opposed to the mass market.

This idea is illustrated in Jeff Moore’s book Crossing the Chasm. Seth takes this concept, and explains how to move a product from micro-markets to the mass market but surprises the reader by demonstrating that marketers can be successful by catering to a micro-market.

Seth illustrates this in the long tail concept where he shows that hits are exceptions to the rule. Instead he shows that selling a lot of different products to different people is the way that most marketers will find success today and in the future.

What is next in Marketing? Comment and share.

Bonus Content

I have had the pleasure of meeting Seth on two occasions. Here are videos and pictures of the talks.

https://dangalante.me/2018/10/06/8-takeaways-from-advertising-week-2018/

Mahatma Gandhi and CX – an unlikely correlation!

How amazing is it that Customer Experience Day 2018 coincides with the birthday of Mahatma Gandhi – one of the greatest leaders of all time. Apart from giving us profound lessons on the power of Ahimsa – non-violence – Gandhiji gives us some insightful lessons on customer experience. Don’t believe us? Read on to know more!

We at CustomerGuru would like to pay a tribute to the Mahatma by sharing…

Customer Experience Influencers You Must Follow – Part 2

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from.

31. John DiJulius Follow @JohnDiJulius

John R. DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer…