Michael Devlin from NWRC's Journalism course popped along to our Craft Beer Sunday to have a chat to some of the fine folk that showed up. Photos by Carrie Davenport.
THERE'S SOMETHING BREWING AT CULTURETECH
If anyone thought CultureTECH was just for geeks and computer whizzes should have stumbled along to the Craft Village on Sunday September 15 for the festivals inaugural Craft Beer Fair.
Given some of the lively action-packed events that took place across the city all week, the quiet relaxing affair was a perfect way to wind down another successful year of CultureTECH.
Nine breweries- both established and fledgling- were on hand to launch their exciting brands. People were given the chance to sample and purchase some of the most experimental and freshest tasting beers on the market today.
Popular Derry DJ’s The Queen & Disco had the punters shuffling their feet, whilst local vinyl store Abbazappa had a range of fantastic vinyl on sale at one-off prices. With delicious food on offer from Café Del Mondo, the event was a day for stepping back from the keyboards and computer screens, and simply chilling out in the sun.
Thomas Carroll from the National Homebrew Club was also on hand demonstrating the art of brewing your own distinctive beer. He encourages anyone who has an interest to give it a go. “It’s purely a hobby. A lot of people do it because it’s different from the beers you get in pubs. I do it because I love it. Its fun, it’s interesting, you come up with your own recipes. There’s real satisfaction at the end of it when you’re holding your own pint in your hand.”
James Huey from the Walled City Brewery was just one of the brewers at the event. He was quick to point out the connection between the traditions of Derry city and his products. His initial beer ‘Boom’ is a unique fusion of tastes, and is named after the cannons on the old walls of Derry. “When I was building this brand, the key thing was providence. It had to attach itself to the city. I am born and bred in Derry, so I wanted something for us to be proud of. We’re building on the history of the city, it has a big distilling history, and I wanted to bring it back to being a local beer for local people.’”
Not all beers took their inspiration from Ireland however. Experienced American brewer James Rhand of Ballymena-based New Harvest Distillery comes from a long line of craft brewers. ‘”I come from several generations of brewers. I have 25 years experience in the beverage market, which I’m using to my advantage. My family has been involved in moonshine in one way or another for generations.”
His unique Apple Pie Moonshine has its roots in good old American moonshine whiskey, even down to the packaging. “We bottle it in jam jars. We’ve taken our ideas from traditions in the US, and applying it over here. No one else is selling a product like this.”
While a lot of emphasis is placed on the tried and tested methods of brewing, the craft beer fair also represented a meeting of the old and new. Many brewers agreed that social media plays a huge part in establishing a customer base and getting their companies off the ground. Darren Nugent, from Tyrone based Pokertree, pointed to Twitter in particular;
“Social Media is brilliant because it opens you up to a massive audience, and it can help you reach like-minded people. Things like Twitter introduce you to so many people and it gives you so much opportunity to get the products into a bar. People that try it and like can comment on it, it can be seen in America, it can be seen in Australia. Technology just makes the world a small place, and that helps a small business.”
This is a view echoed by James Huey. “The craft beer demographic are all on social media, so why not use that as a platform to build the buzz around it, and then once the brand is out there, people can actually get their hands on our beers.”
Other brewers on the day included Libby Carten from Kinnegar Brewing Company in Rathmullan, Donegal. “My partner and myself have drank beers in the states and Germany, and we felt like doing it here. We are already all over Ireland, and would certainly like to spread over continental Europe.”
David Rodgers of Northbound Brewery has been brewing for two years after moving to Derry from Australia. “Our big beer is called Twenty-Six. It has hops that come from New Zealand. We source our water from here in Derry.”
Rodgers however makes the point that the skill of brewing is no walk in the park. “I’ve been studying beer making for 8 years now. I’ve sat exams and now I’m now an IBD certified master brewer.”
He was quick to praise Derry-Londonderry and in particular the CultureTECH festival. “I think it’s fantastic for the city. Mark (Nagurski, CultureTECH Festival Director) told me there were 40,000 people here this week, and I was blown away by that. Derry’s a brilliant city, so anything that brings people in, great.”