#csula tools

“65 percent of the population consists of visual learners”- Pearson Prentice Hall

If you have great ideas and interesting facts, the next thing you need is to transform those ideas and facts into visual imagery or infographics. Why Visual? Because people tend to remember visual imagery or a great infographic much more than words or listening alone. The percentage of information recalled by a person when showing an infographic is higher than words alone. I know that as a marketer student you main focus should be in figuring out what makes a content go viral or how to create great story or come up with a great content strategy but in this age, we have to play many roles, and with that said that we have to learn many skills in order to deliver great content. One of the skills that I believe that all marketers should learn is to create great visual or understand the basics of design, and vice-versa for any designers out there, they have to understand the basics of content marketing. So for my fellow marketers out there, I will be sharing some tools to help you push your ideas, data, and facts to the next level, so you’ll be able to deliver a stronger content marketing.

“our brains are better at storing and recalling images than words or numbers alone.”- Bernard Marr, Content Contributor HuffingtonPost

So don’t worry if you are not creative everyone has their own forté. The important thing is there are a good number of affordable or even free tools to help even the most artistically-challenged data gurus create attractive imagery.

1. Canva: https://about.canva.com/

Canva is a tool created to help the non-designers create material that they need in their everyday work such as Design presentations, social media graphics, they have thousands of beautiful layouts for any kind of project. Below, in the screenshot, you can see all the services that canva provides they range from logo design to photo editing. I found Canva pretty interesting even just to get ideas or inspirations. So, if you have not checked them out, go ahead and check them out.

2. Venngage: https://venngage.com/

This second tool, venngage, its main focus is on infographics because their main focus in creating infographics it seems that they put a lot of commitment into delivering a great result, so If you want a professional to the point infographics now you have a point of reference.

Venngage’s easy three steps make you become the creator, they also offer 100+ infographic templates to choose from.

3. ceros: https://www.ceros.com/

Everybody’s making infographics these days—but most of them are pretty uninspiring. Ceros lets you turn data into engaging, interactive experiences.

ceros are geared towards making interactive infographics, wow this is something new for me and I find this much more interesting to watch than traditional infographics, because I believe that nowadays our attention span is much shorter but when something moves or suddenly takes a new shape I tend to keep on watching it or in other words my interaction rate is higher. it seems like interactive infographics are the future of traditional infographics because If a still image won’t quite make the impression a given company wants, then interactive infographics will, So I believe this tool is something you might want to explore as a marketer.

So, We went from creating a flat design by using canvas then we move into a niche tool that focuses only on creating infographics, venngage, then, I share with you a tool that I find very interesting and surprisingly new, ceros, that will put your content in an advantage edge.