#cspresents

A ‘No’ is not binary - On or Off. It has grades.

You have to set your ‘No’ filter. Set the dial too high everyone will hate you - nothing gets done. Too low everyone will hate you - you’ll never create anything of value.

A ‘No’ comes with great responsibility. You have to follow it up with a better answer. A ‘Yes’. So the higher you set you filter, the better your ‘Yes’ needs to be. Saying No makes your life harder.

My favourite ’No’. You know where you stand with a “Fuck No!”.

Saying ‘No’ nicely is hard. It often takes time you don’t have. It takes commitment.

Here's 10 ‘No’s that I’ve been thinking about. 

1. Wireframes kill good design faster than anything else. UX is anthropology, not wireframes.

2. Do you need desk in the Cloud? Future is mobile. Although I drew this on the sofa.

3. Crappy lowest filter ever email with pdf attachment and TL:DR email blurb. Send fun, digitally cultured email - are a least a URL instead of a PDF - you’ll probably get hired. 

4. If Tupac doesn’t really die, then why not my Parents. Virtual lives live for ever. Time to AR scan everyone.

5. Fast. Cheap. Good. With the internet, prototyping and agile development you can have all 3.

6. There is no rain in Streetview.

7. There are no experts. I know what I have just done, I’ve no idea what I’m about to do. That’s the fun bit. Don’t believe people who tell you they are experts.

8. No Internet. Just imagine! Scary.

9. No Facebook. OK, I can live with that.

10. No Adland! What will it become?

Always over deliver.

11. No choice. As we outsource our decisions and ‘things’ start talking to each other. Maybe my FuelBand won’t let me have that donut until i’ve earned it.