#crossplatformmobiledevelopment

Mobile apps are an integral part of every person’s life. Today, people almost live and breathe mobile apps. Whether you want to buy a hairpin, food, or a house, there is an app for that. As the market grows, businesses keep shifting towards new trends to keep up with the competition.   Today, there are a number of technologies and trends, like IoT, 5G, AI, etc., that have influenced businesses to adopt them. Moreover, businesses also aim to adopt these trends and technologies to stand out from the rest.   If you are a business with an app or planning to build one, you must carefully scan the market to study its trends. Let’s read ahead and uncover some mobile app trends that may revolutionize the industry in the future.   What Will Mobile App Development Look Like in the Future? Well, the market of mobile app development stood at $197.2 billion in 2021. Further, it is expected to go up $583 billion by 2030. So, as per the market numbers, there is a lot of scope. But not if you are falling behind on the futuristic trends. 1. Super Apps One of the top and hot trends of the future is super apps. Unlike the traditional app approach, where one app is used to serve only one purpose, today, businesses are producing multi-functional apps. Apps that serve multiple purposes are known as super apps.   For example, if there is an app that allows food delivery can have a section where people can reserve a table at the restaurant. This kind of app is known as a super app. Swiggy, an Indian food delivery app, has these features.   Another awesome example of a super app is Omni. It is Central America's rapidly growing app that provides services like cab booking, bike sharing, healthcare services, and finance, all in one place. As these apps add utility and convenience to the users while saving space on their phones, they can be a perfect booster for your business. 2. DApps DApps means decentralized apps that are based on blockchain technology. Blockchain is a decentralized ledger that allows secure and transparent financial transactions without the need for intermediaries.   The rise in the number of users using DApps was 396% year-over-year in 2022. Plus, the number of unique active wallets increased by 50% in 2022 compared to 2021.    These stats prove that numerous crypto wallets and currency convertor DApps use blockchain today. As blockchain offers increased security and privacy, DApps are perfect for financial transactions without any fraud or hacking. Moreover, DApps offer users greater control over their data as there is no intermediary. Thus, making it a leverageable trend in the future. 3. Predictive Analytics Predictive analytics is the process that uses technologies like machine learning, AI, big data, etc., to make future predictions based on historical data. Though the use of predictive analytics is prevalent as of now, it will expand its branches in other ways.   For example, in the future, you may get to see the use of predictive analytics to smoothen the development process. Just like data is gathered and analyzed from apps and sensors, app developers will provide their experience data in the future. Based on the analysis of this data, the development process will get smoother as there will be negligible issues.   Further, user data can be used to understand app bottlenecks and use it to enhance user experience. 4. Gaming and Entertainment Among all the mobile application development trends, this is the one that will never fade away. The gaming market is expected to rise to $545.98 billion in 2028, meaning that game development will be a goldmine for you.   However, there are some things to factor in. For example, make it a mobile game, as there will be over 2 billion mobile gamers by 2028. Further, add features related to AR and VR to make it immersive.   Pro-Tip: Invest in a role-playing game similar to GTA.   When it comes to entertainment, make sure that you build an app that runs smoothly on the phone. Plus, focus on making it as data-efficient as possible, as data issues may affect the demand for your app. 5. IIoT IoT is a network of smart devices connected to the internet, and Industrial IoT is the use of sensors to streamline industrial processes. With the introduction of Industry 4.0, the use of smart sensors is on the rise, and so is its market. As per stats, the industrial IoT market is expected to reach a massive $1.1 trillion by 2028. Hence, if you want to give your competitors a run for their money, do invest some resources in training your developers for IoT app development.   It will be best to invest in IoT apps that collect and analyze data using a combination of technologies like AI, machine learning, etc. Moreover, focus on making the mobile user experience better. 6. Custom Enterprise Apps In 2020, the rate of cyberattacks was sky-high as the entire world was working from home. It was a golden time for cyberthieves as firms all around the world witnessed a surge of 148% surge in ransomware attacks. This was mainly due to the lack of security and the use of data from unsafe networks.   Now, one thing to understand here is that businesses that use custom enterprise apps for their operations do not face these issues. As these apps are specifically designed to shield and protect company data, it is nearly impossible for cyber thieves to break them.   Data security is the number one priority for every business today. Hence, following the trend of custom enterprise apps will ensure the security of data and digital assets for the organization and profit for you. 7. Instant Apps If you ask us, Instant apps are the future of mobile apps. Unlike regular apps, these apps are accessible by the users without downloading or installing on the device. They provide the same functionality as regular apps without taking up much space on your device. To make such an app, developers need to deep link the app to provide it with the required functionality.   If you are up for giving tough competition to your competitors, it will be best to adopt this trend from now on.   What Technologies will be best for Mobile App Development? If you need to get the most out of the futuristic mobile app trends, adopting the latest app development technologies is necessary. Here are some of the best technologies for mobile app development!

Swift

Flutter

React     Native

Xamarin

Today, mobile apps form the base for almost every user query. Whether a user wants information about something, wants to buy something, or book a ticket, the mobile app plays a critical role. And fortunately, there are thousands of apps available.   This is where the glitch occurs. As per stats, over 90 thousand apps were released in October 2022. As the number of apps is high and accelerating, it can be tough for you to stand out. There are various key things that can save you from being lost in the ocean of apps. You need to focus on its development, design, testing, and deployment to reinforce your app for the best.   Yes, deployment may seem like an easy process, but a mobile app launch strategy needs to be in place for successful deployment. There are numerous aspects to it, and we will uncover them in this article.   Why is a mobile app launch strategy important? A mobile app launch strategy is important for a lot of reasons. A planned mobile app launch helps you highlight the key USP of the product. On top of that, you can capture the attention of the right audience and formulate a perfect marketing strategy.   Launching the mobile app with a planned process can also help you measure the success of the app. You can set goals and monitor KPIs after the launch.   Now, the successful launch of a mobile app has two phases. The pre-app launch phase and the post-app launch phase. Let’s read ahead and discuss these phases.   The pre-mobile app launch checklist! No matter if it is a gaming app, social media app, or any other, there is a checklist that you have to implement. 1. Research the market and the competitors As per stats, 35% of apps fail because there is no market need for them. Moreover, 20% of app startups fail because they get out-competed. These stats clearly show that thorough market and competitor research is necessary, not just before launch but before the inception of the development process.   With proper research, you can find

·         What the market demands

·         What are your competitor's upto

·         Their shortcomings

·         Their positive points

 Based on this, you can formulate your app launch strategy.   2. Tease your app on social media platforms There are millions of users on social media channels like Facebook, Instagram, etc. If you wish to get the best out of your app, it is critical to tease your app on social media. You can post access form links, early bird access offers, and more to attract people.   Add in the key USPs of the app and help users understand what they are signing up for. To make it better, you can take emails from the users to keep them updated. 3. Market your app This may seem like an early step. But there is no harm in being ahead of schedule. Hence, you can begin marketing your app before launch or even while the development is underway. It will help you capture the attention of more users and might also build a positive image of your app.   To market the app, you can hire an influencer, launch a product MVP, and make and post videos. 4. Make a lucrative landing page Your website is the most trusted asset of your business. Most users will trust your app if your website is well-built. As per stats, 75% of users build the credibility of a brand based on their website design. Keeping this in mind, it is crucial to ensure that you build a stimulating landing page for your app. 5. App Store optimization It is obvious that you will launch your app on App Store or Google PlayStore. Therefore, it is best to work on optimizing your app for the app store. To ensure that your app downloads skyrocket after release, you must focus on the following!Add high-quality images of the app.

·         Write top-notch descriptions

·         Use focussed keywords

With all these factors in place, your app will surely rank higher than others and may even get featured among the top apps. 6. Set a date for the app release After you are sure about the app design and functionality, set a date of release.   The post-mobile app launch checklist! So, you are all set to launch an app. And now you have launched it. Now what? Launching your app is only one side of the game. The real game begins now. You need to do certain things after the app is launched.   Here are some of them! 1. Link the app to your content When you are producing content for app promotion or marketing post-launch, make sure you embed the app link everywhere. Whether it is a social media post, ad, email, video, image, blog, user comment, or whatnot, your app download link should be in it. 2. Encourage face-to-face promotion When your app is launched, encourage your users to go out there and promote the app face-to-face. This method is known as word-of-mouth marketing and is one of the effective methods to boost awareness. As per stats, 83% of marketers use word-of-mouth marketing to boost brand awareness. 3. Keep a check on user responses User responses can be of various types, like app ratings, reviews, comments, etc. There will be a lot of user responses on app stores, social media channels, websites, and other sources. Make sure you keep an eye on all of them and answer the questions if any. User responses can be a great resource for future app updates. 4. Go a bit deeper than responses There are users that may not care to report the issue about the app; they may just leave the app and never come back. This can be a big plot hole in your Mobile app launch strategy. Therefore, with the help of KPIs like session time, repeat use, usage frequency, exit rate, etc., you can map the user’s journey and find out the impediments to a better user experience. 5. Leverage paid ads As you have done your best for awareness earlier, not all of the users would have seen your video, image, or post. Hence, it is time to bring out the big gun. As you now have something to show for, you can run paid ads on social media like Facebook, Instagram, YouTube, etc.   Along with promised app awareness, these ads also increase the possibility of more leads, app downloads, and positive reviews. 6. Focus on updates After you are done collecting feedback from different sources, plan out your app update development and release strategy. As your online presence is highly dependent on your app’s performance, it needs to be top-notch to ensure faster adaptation to new trends and as per user feedback.   Launch Mistakes That May Cost You! Along with implementing and planning steps of a mobile app launch strategy, it is also imperative to check the pitfalls. Here are some mistakes that you need to avoid.

 ·         Not launching the MVP first can be the biggest blunder. A minimum viable product should be launched before the full app to get an idea of the market requirements. It helps save money, time, and effort.  

·         Missing out on the right on boarding practices can also lead to lower CTR and revenue. Make sure while launching the app, ask for only the required information, keep on boarding screens compact, maintain a simple sign-up process, etc.  

·         Generalizing the audience can be your biggest mistake, as you may end up marketing to an audience that has nothing to do with your app. This will also lead to a waste of money and time.

Hybrid Mobile Apps can be thought of simple applications that are installed on a device. They are different from Native apps in the way that hybrid apps have combined elements of native apps and web apps. The need and popularity of hybrid mobile apps are increasing with the passage of time. Recent businesses find it useful to create a hybrid mobile app rather than a native app.