Customers are the most integral part of every business. If you want to lead the market then you would have to focus on the needs, choices, preferences and requirements of the consumers. Increased and positive customer experience can help the company in increasing its customer revenues, retention and loyalty. There are several corporations that feel pride in prioritizing the customers, and on the other hand, there are many which fail to meet the expectations of the consumers. It is important to increase productivity and relevance among the team members.