Putting Your Customers On the Map with CRM Mapping
By Rohan Moradian
"The purpose of business is to create and keep a customer."
-Peter DruckerÂ
In today’s world, how you collect, manage and use information determines whether you win or lose. Customer relationship management (CRM) is a system designed to manage a company’s interactions with current and future customers. CRMs use technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
In other words, a CRM system is a tool that helps automate processes that in turn help you manage your customers better. There are a multitude of options available if you are considering a CRM solution - Salesforce, Microsoft Dynamics, act!, SAP, Sage, Oracle, NetSuite, SugarCRM, Zoho and many others. Each one of them have unique advantages. On close inspection, you'll realize which option suits your organization best.
The Badger Map is a unique sales map software app that helps sales reps visually plan and effectively manage their sales territories. Badger’s sales route planning and mapping software is capable of integrating with a salespersons calendar on their iPhone or iPad and the company’s CRM system, making it an essential add on. What you get is a visual overview of where your clients are located, visualization of new leads and accurate sales route optimization. Better results and greater productivity in lesser time is what the Badger Map is all about.
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How a Sales Map App Can Help You Get Your Bearings in a Busy World
by Sasha Kasas
In today’s hyper-connected world, maps are becoming increasingly important. More and more of us use smartphones and tablets to help us navigate through our day, organizing our social interactions and our schedules, and map apps are now the essential tool to let us navigate through the physical world around us. Google Maps is leading the way with not only extraordinary amounts of detail shown on the map, but also advanced adaptive route-finding, and a well designed user experience enabling effortless navigation by car and many other forms of transportation.
Of course, being able to see the world around us on a map can be extremely valuable in our jobs as well. For outside salespeople who spend much of their day on the road and meeting leads, a sales map app is a vital tool to improve productivity. It lets sales reps see all the leads in their territory, and syncs with their CRM system to update information in real time. It also allows reps to filter their leads by a wide range of criteria, such as industry, date last seen, level of interest and so on. Nor is it confined to viewing existing leads - users can use the map to target particularly suitable new areas and find leads matching that sales rep’s ideal criteria.
In fact, this kind of information is incredibly valuable to any profession that spends their day traveling between appointments. Repair specialists, personal tutors, piano tuners, traveling medical professionals - all benefit from being able to see their customers laid out on a map. Once you add calendar integration, as well as route optimization via Google Maps, this sales routing app becomes indispensable.
In short, a sales mapping app can bring your CRM system to life, allowing you to respond quickly and effectively to new customer developments, and maximize your efficiency each day. By getting you more and better appointments, with less time spent traveling, sales map software will bring your business into the next generation and help you reach your optimal productivity.
Dynamics CRM is Microsoft’s customer relationship management (CRM) business solution that drives sales productivity and marketing effectiveness through business intelligence, social insights and campaign management in the cloud, on-premises, or with a hybrid combination.
Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields. CRM solutions can deliver ROI through marketing automation, customer service, and sales force automation.
This is where the Badger Map comes into play. This app provides you with a map of your sales territory identifying all your leads, which are fully integrated with your CRM system (CRM Mapping). The Badger Map can also provide route planning to minimize the time spent traveling between meetings. If time slots open up in your day because of cancellations or missed appointments, you can quickly and easily schedule additional meetings using the Badger Map interface and calendar integration.
One more thing that makes the Badger Map app awesome is that it is a fully optimized experience for iPad and iPhone. With the mobile app, you can view and amend information on CRM solutions like Microsoft Dynamics and Salesforce right in the app itself reducing redundant work and maximizing your sales force productivity.
