#critical_mass
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#critical_mass

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For this assignment we had to do a video that had an underlining meaning to it, I chose the scientific act of fusion. My story is about a match who is at a bar and meets a woman who in this case is air, as they dance they burn the whole bar down. This embedded the allegory within the story because when you fuse air and fire well you get an even bigger fire. I wanted something playful and I believe I accomplished that. I did not have a specific process, what I did do was started at the beginning. I knew the sequence of the scenes and would do one scene at a time that way I would not get overwhelmed. Some design choices I had to make was how much texture to add to the characters portrayed and how much vector to use with in the composition so each would balance out.
This Image Methodology project was the first time I used After Effects. I used scans, pictures and Illustrator drawings to make up my video. I had fun exploring a new program. For this project we were given a word and we needed to find another representation for it, In my case was earthquake. I decided to represent earthquake as a moment of tension and movement, with a deeper meaning showing afterwards there is a calm from it being over and positive attitude on making things better.
Critical Mass
The objective of this project that I worked on in Image Methodology was to create a short animated piece that illustrated an allegory of an assigned topic relating to natural processes using Adobe AfterEffects. The piece was to incorporate different elements such as scanned in images, photography, and vector images. For the allegory, each person in the class chose a word that was assigned, such as mitosis, earthquake, or decomposition. We then had to research this word and come up with a story that was an allegory for this natural process. The allegory story we came up with was what was supposed to be animated.
I chose decomposition for my natural process and my story was about a school bully. Decomposition is the process of breaking down then recycling nutrients back into the ecosystem, thus my allegory was about a school bully who metaphorically broke down the school nerd until he couldn't take it anymore and decided to do everyone a favor and warn them about how mean the school bully is. In the end of the story, the school bully ends up breaking down himself. This is also an allegory for the decomposers who also endure decomposition as well.
For my animation I decided to use scanned in images in the background, and my own vector animated images for the characters in the foreground. I thought that the scanned images would make the characters pop out more. In the animation itself I showed the 5 steps of decomposition through different days/events and character expressions.
It was my first time using AfterEffects and anything like it so I found it very difficult to master. Getting the timing just right and the character's motions exactly how I envisioned proved very challenging. However, I learned a lot about the program and I hope to improve my animation skills in the future.
Critical Mass - Nuclear Fusion
Digital Rendering of Allegory: Nuclear Fusion. Both the key and the necklace are 'fused' together to create a higher energy-state (angel wings). Video images were hand-drawn, scanned and then placed into Adobe AfterEffects for video animation.

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The bowling pin strategy – chris dixon's blog
How do you identify a good initial niche? First, it has to be a true community – people who have shared interests and frequently interact with one another. They should also have a particularly strong need for your product to be willing to put up with an initial lack of content. Stack Overflow chose programmers as their first niche, presumably because that’s a community where the Stack Overflow founders were influential and where the competing websites weren’t satisfying demand. Quora chose technology investors and entrepreneurs, presumably also because that’s where the founders were influential and well connected. Both of these niches tend to be very active online and are likely to have have many other interests, hence the spillover potential into other niches is high. (Stack Overflow’s cooking site is growing nicely – many of the initial users are programmers who crossed over).
via cdixon.org
Chris Dixon's post about how to overcome chicken-egg problem in initial phases of a startup
image meth video
blah blah blah first time using after effects, difficult.. yada yada. learned a lot.