From Attention to Trust: The Real Shift in Modern Marketing
The biggest mistake in modern marketing isn’t bad ads. It’s outdated thinking.
Marketing was built for a world of scarcity:
Scarce information
Scarce distribution
Scarce choice
Back then, the loudest brand won.
Today?
Attention is everywhere
Information is unlimited
Choice is infinite
So what’s scarce now? Trust.
Yet most brands still optimize for persuasion — more clicks, more impressions, more funnels.
That’s why:
Ads get skipped
Emails get ignored
Content gets scrolled past
The new marketing question isn’t:
“How do we acquire customers?”
It should be:
“How do we earn a permanent role in someone’s life?”
Great marketing no longer interrupts — it integrates, serves, and earns.
Before your next campaign, ask: 👉 Did this build trust… or just chase attention?
If it’s the latter, you’re optimizing the wrong thing.
Consistency beats cleverness.
Service beats selling.
Relationships beat transactions.
Curious to hear your take: Are brands in 2026 doing enough to build trust?
