Book Review: Creativity, Inc.
Every once in a while you come across a book you would never attempt to read but for some stupid reason you do, and you are so thankful you did. This is one of those times.
Creativity, Inc. is written by Ed Catmull,  who was part of the driving force behind Pixar Studios, the film company known for making ground-breaking and award-winning (and record-breaking, with more than 14 Billion dollars in revenue) animated films, such as Toy Story, Monsters,Inc, A Bug’s Life, and more. When Pixar and Disney merged in 2006, he applied his same priciples to the flagging animation department at Disney, who hadn’t had a hit in 16 years. Disney shot right back up with films like Wall-E, Cars, Incredibles, Coco, Brave, etc. To read this book is to relive the last 30 years of animated film making. If it’s not a walk down memory lane for your childhood, it is a reminder of all the wonderful films you saw with your children. If you haven’t enjoyed any of them, run and grab one today.
This book was a joy to read. Grab it, read it, whether you’re looking for a business model to follow, as a manager looking to improve productivity, as an artist looking for appreciation, as a movie person wanting to know more about Pixar and Disney films. It’s all there....
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