#creativemandate

Commenting on the win, Ashit Chakravarty, Vice President, Dentsu Webchutney said, “This is a big win for us, and we are excited on a mandate that lets us marry media and creativity. It is a privilege to be partnering a lighthouse brand like Logitech and we see a great opportunity to do some effective and high quality work that has a lasting impact on business.” There is a changing landscape in the way consumers are buying into these categories. Nonlinear buying journeys are presenting new and exciting challenges to engage with consumers. Gurjot Shah Singh, Sr. Vice President and National Media Head, Dentsu Webchutney commented, “We are excited to work on full funnel marketing solutions for an interesting and futuristic brand like Logitech. In our mandate, we will manage end to end Digital solutions with a major focus on online fulfilment. We look forward to deliver effective business results for Logitech as well as keep the brand ahead of the curve in the digital ecosystem.” A Swiss company focused on innovation and quality, Logitech designs products and experiences that have an everyday place in people's lives. Logitech products are distributed in more than 100 countries. Tags: Advertising News, Brand News, Latest Advertising News, Creative mandate, Digital mandate Read the full article

With a total of 138 stores in 37 cities in India and a strong online presence, Croma, is one of its kind, a multi-brand retail chain store that offers seamless ‘omnichannel’ shopping experience. With a world-class ambiance, Croma allows the consumer to leverage both, the online and the offline worlds. Since its launch in 2006, the brand has expanded in various product portfolios from Electronic equipment, kitchen appliances to various gaming products. The store that housed all the digital and technology-driven utility products, has grown leaps and bounds since then.   Speaking on the win, Rajiv Dingra, Founder & CEO, WATConsult says, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”    On appointing WATConsult for the social mandate, Ritesh Ghosal, CMO, Croma says, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”   About Croma Launched in 2006, It was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.   Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 138 stores across 37 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!   With this intent to delight customers all along, Croma launched its label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.   Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group. Tags: Dentsu Aegis Network, Creative Mandate, Brand News, Advertising News, Latest Advertising News, Advertising Agency, Advertising Agency News Read the full article