A lot of creative people balk at the idea of limitations. It can feel like the antithesis of creativity to be boxed in in any way, but the fact is, constraints can actually be great allies in the process. They challenge us and force us to look at things differently, which drives ideas we never would have come up with otherwise. . My guest this week on the podcast is Zoha Abbas @theownershipmethod, who used to work as an ad copywriter—so she knows what she’s talking about when it comes to creative constraint. We talk about so many things in our conversation, but this one is particularly important, and tends to be overlooked. Tune in on Wednesday to hear more! . . . . . posted on Instagram - https://instagr.am/p/CBLyy8NA24g/
