#creative profile

Bio4InstaGirl shares stylish, trendy, and aesthetic Instagram bios for girls.

Find creative bio ideas for attitude, cute, classy, and modern Instagram profiles.

Janet Kestin/Nancy Vonk | Co-chief Creative Officers, Ogilvy & Mather

Bad ideas. There is nothing worse than having a bad idea. It usually seems like a roadblock and is usually upsetting. Kestin and Vonk have worked together for many years to learn that out of a sea of bad ideas, the good idea is somewhere hiding. In the handwritten portion of their profile, the phrase bad idea is listed 25+ times to emphasis how many usually erupt. But throughout, there is a bad idea that has an additional arrow coming off it saying something along the lines of “bad idea sparks not half bad idea” or “bad idea sparks decent idea.” I find this to part of their process to be crucial because disregarding every bad idea out there could be the death of a truly genius idea. When something doesn’t work initially or lacks the expected potential, doesn’t mean there isn’t something there that can be worked with. This power duo of women is amazing in how they embrace the nature of “bad.” Just because the word bad becomes associated with something, doesn’t mean there isn’t any good actually there.

One of the main reasons I was excited to profile these two women was for their work done with the Dove “Evolution” TV spot to promote the power of self-esteem. To view the ad, click here. A screenshot from the ad is included below.

Mike Heid | Writer, Peter A. Mayer Advertising

I love the idea of utilizing fear to your advantage. Heid’s process is central on fear being his driving creative force. I relate well to how the concept of fear builds a motivating drive that can be overcome.

  “Eventually a good idea will come if I keep working at it. Sometimes that work takes a couple of hours. Sometimes it’s a couple of days. Sometimes it’s a couple of weeks. But in the end, the result is the same—a good idea.”

  This quote from Heid’s piece was a spot on for me. I know that over time no matter what, the right idea will come. It just may not be as soon as expected (or hoped). I think what Heid gets at about dealing with the fear is about taking the adrenaline that follows suit and firing up a brainstorm that often yields mass amounts of results with the best one mixed up in there. The way Heid’s partner, Jill Norman puts it is that it’s “one part procrastination, one part due diligence and one part just looking for that interesting nuggest to get the conversation going.” I love the one part procrastination reference because as a professtional procrastinator myself, I understand how it is often the best tool I have that give me the best results.

New Post has been published on http://techreadsnow.com/adobes-project-layup-lets-you-create-multimedia-layouts-on-the-ipad/

Adobe's Project LayUp Lets You Create Multimedia Layouts On The iPad

At its MAX conference this week Adobe launched several new tools, including a slew of new mobile apps for creating on the fly. Now the software giant will debut concept apps that build upon the cloud-ready access that their restructured apps provide—including a new app that allow designers to sketch out layouts using only an iPad. Here’s an early look.