#createprofessionalvisualcontent

Top Benefits of Facebook Advertising & Why You Should Be Using Facebook Advertising

With more than 1.4 billion users visiting every day, Facebook is definitely the largest social media platform today. That’s why marketers can’t ignore the potential reach that the social networking behemoth can give to businesses.

In fact, 80 million businesses have a presence on the social network, according to Facebook. Some marketers, especially those in B2B, complain about Facebook…

Easy to Use 5-Step Facebook Marketing Strategy for Small/ Medium Business

Facebook is one of the oldest social media platforms that is still widely popular today. And over the past few years, they have introduced numerous features that have made it lucrative for brands and marketers.

However, with so many brands flocking to Facebook to market their products and services, it has become really difficult to make your content stand out. But, don’t worry because we are…

Pick Your Channels for digital marketing

Finally, it’s time to gather all of your answers and match them up with the channel(s) that will help you reach your target audience and achieve your goals.

Not all social media channels reach the same people or deliver the same results. So, we’ve broken down each channel by content type, usage statistics, and pros and cons, to make your selection as easy as possible.

Ins…

#DigitalMarketingTip-10 Partner with local influencers

This is definitely an area of digital marketing that is growing, and perhaps your business should consider it too. Now, influencer marketing isn’t just for the fashion industry. For example, you could be within the food industry and have an influencer outreach strategy to help raise awareness of your brand by approaching local food bloggers.

How to Evaluate and Partner With…

#DigitalMarketingTip-9 Focus on a primary social media channel

Social media marketing strategies are continuously changing along with constant platform updates.Often small business owners ask, which platform should I focus on? The answer is simple- Focus on the social media platform most relevant to your business and where your customers are most active.

If the nature of your product/service offering is B2B then LinkedIn and/or Twitter are…

#DigitalMarketingTip-8 Develop email marketing

Another digital strategy fundamental for your small business is email marketing. There is a really comprehensive which ensures you cover all the essential email marketing questions. Some of which are:

Do you know the legal side of email marketing?

Have you chosen a provider?

Do you know what your competitors are doing?

Do you know how to craft an effective email?

The…

Local search is powerful for small businesses: eight out of ten consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.

To help you optimize your business for local SEO, we’ve created a…

Content is still king and content marketing is an industry in its own right. Your content will form an important part of your digital strategy.

  97% of marketers say video has helped increase user understanding of their product or service

76% say it helped them increase sales

81% of people have been convinced to buy a product or service by watching a brand’s video

Our brains…