#cowbuilt

So back in the days of TS2 PMBD acted as a receptacle for all pay custom content to be leaked. TSR, way back, was the biggest pay site in the community with several other smaller pay sites that specialized in hair or clothes. These sites generally had a specific style and very obviously made their own content. I couldn't tell you how much creators made but I know that other than TSR users it wasn't a huge amount.

So, The Sims team has pretty obviously always had a love/hate relationship with pay content. Even though it seems to have cooled they used to be VERY close to TSR. I know that they've always had a policy against pay content but it's never been enforced really. Like I said though, the only people who seemed to be making BIG money from non-passive income was TSR.

The reason that I bring this up is that I think the reason that things went so wrong isn't because of pay CC. I'm against pay CC and I always will be, we can talk about paying artists all we want but at the end of the day this is a hobby and if you're trying to use it as your main source of income you're in the wrong but I digress...

EA's Relationship with for profit CC

Fun fact, Patreon was actually started by the voice actor that played Teen/College aged men in TS2. I suspect that he got the idea from watching The Sims community try and set up their own personal online shopfronts and figured there was a way to do it better. I also suspect that many people who worked within The Sims Studio were pro-paysite because it created a demand that kept The Sims brand in people's minds. If people were making a living off of it then it was always being bought and you had people who basically HAD to buy it because that's how they made a living.

When talking about his new NFT (gross.) project Will Wright actually mentioned that one thing he didn't like was that piracy was taking place when Sims players were creating pay CC and others would pirate it. I suspect that the only reason they kept the policy they did was in case creators would make something that rivaled the studio in terms of quality (which according to Don Hopkins was an actual concern and part of the reason that EA's CC tools weren't super powerful, we couldn't create anything "too good")

Like anything to do with money, I think people who were mostly outsiders to the community realized that they could maximize profits through unsavory means such as flipping meshes quickly and reselling them from 3D modelling websites.

The problem is this created a flood of people who started using The Sims as their SOLE income and they began making good money too. Enough that they wouldn't easily be able to make that amount doing anything else without a serious career change.

Low Quality, Quick Profit, Unruly Community

So remember how EA decided they wanted to reach out and start the Game Changer program for the better by doing outreach to players by trying to interact with the community online. Then very recently they were like... trying to start a "sims social platform"? Yeah EA isn't really crazy about the fact that we're a self-sufficient community.

Most other gaming communities that have player made content tend to try and keep that player made content in an official store of some kind. Both so they can monetize it and use it as a selling point and also so they can control what can be done with it. Roblox is a GOOD example of how companies tend this sort of thing to play out. Communities that exploit creators and allow companies to control the player content, so everything aligns with the "brand".

Now, I'm just a person who REALLY likes The Sims and knows a lot about it so take it with a grain of salt but I suspect that EA is trying to find a way to keep us under better control. They've likely seen the messy fights that the patreon creators have been getting in. They've also definitely heard about the wide-spread availability of not just sex mods but sex mods that allow for pedophilia/zoophilia.

People can act like this has happened before in The Sims community but not like this. Before people were getting legal threats here and there and a few people were doing some bad stuff with the game but now we're talking doxxing, half of 4chan has started using The Sims as a sex playground, and people are making crazy money from it. EA was willing to overlook sex mods but I doubt they want a replay of the Jack Thompson case or to get the bad press that Habbo of Secondlife got for being bastions of pedophilia and perversion. It used to be that TSR was one company that made a lot of money and acted like a company acts to protect their business interests. However, now you have several HUNDRED people who were using The Sims as a get quick rich scheme and they were willing to attack community members to keep themselves living well. Not all of them, mind you, but it is an issue.

I suspect EA is worrying how this will look for the brand. It was okay when we were all creating a few mods and making pocket change from custom content. But now, because we've all been content creators we're getting better at it and it's causing problems (TM) for EA.

Both because their overlooking of pay content has backfired as it became more of a business AND because their players started becoming skilled enough to create things that both rivaled their own content and sullied their brand for outsiders and started attracting more and more unsavory types (cough cough ColonolNutty).

TL;DR: EA did this to themselves. They wanted the community to create for their games but didn't consider the outcomes of monetizing it. Now no matter what they do, some group will be mad at them. No matter what they do it's going to result in bad press... And you know what?