#counto

Managing your business finances doesn’t have to be overwhelming. At Counto, we provide professional accounting services tailored to the needs of small businesses in the US.

Whether you're a startup, freelancer, or growing company, we help you:

✅ Stay compliant with tax laws ✅ Keep accurate financial records ✅ Understand your numbers to make smarter decisions

We combine intelligent automation with real human experts—so you get accuracy, speed, and support you can trust.

🔗 Learn more:

Picking the right accounting method is a big deal when running your small biz. Whether you go with cash or accrual can change how you track money, handle taxes, and plan for growth. No worries though — here’s a quick breakdown to help you figure out what fits your business best. 👇

Why Your Accounting Method Matters

Your choice affects tax reporting, cash flow tracking, and how you make smart business decisions.

Cash basis: Records transactions when money actually moves. Simple and clear.

Accrual basis: Records income and expenses when they happen — not just when cash hits the bank. Gives a fuller picture.

Cash Basis Accounting — The Simple Way

Record revenue when you get paid.

Record expenses when you pay them. Perfect for small, straightforward businesses like freelancers or retail shops without inventory. Pros:

Easy to manage.

Instant snapshot of cash flow.

Potential tax deferral benefits. Cons:

Not great for growing businesses or those with inventory/credit.

Tax timing might get tricky if payments cross tax years.

Accrual Basis Accounting — The Full Picture

Record revenue when earned.

Record expenses when incurred. Best for businesses with inventory, credit sales, or complex transactions. Investors love this one. Pros:

More accurate financial health view.

Matches income & expenses properly.

Preferred by lenders/investors. Cons:

More complex record-keeping.

Doesn’t show cash on hand immediately.

How to Decide?

Just starting out or simple finances? Cash basis might be your best friend.

Got inventory or credit sales? Accrual is probably better.

Think about taxes, growth plans, and get advice from an accountant.

Want expert help making your accounting seamless? Check out Counto — your partner in smart, hassle-free small business accounting. 🚀

Keeping your financial records in order is key to running a healthy business. Whether you’re handling daily ops, planning ahead, or just keeping track of cash flow, solid record-keeping saves time and headaches later. Here’s how to stay organized and compliant — simplified. 👇

Why Accurate Financial Records Matter

Tax Compliance: Makes tax season easier and helps avoid penalties.

Transparency: Clear records show you’re on top of your game for audits or funding.

Better Decisions: Know how your business is really doing to make smart moves.

Set Up Your Accounting System

Manual: Spreadsheets work at first, but watch for messiness.

Outsource: Hire pros if numbers aren’t your thing.

Track Every Transaction

Record all sales & revenue, no matter the payment method.

Track all expenses (rent, supplies, salaries).

Update bank & credit card transactions regularly.

Categorize Everything

Income: Sales and fees.

Expenses: Rent, utilities, salaries, supplies.

Assets & Liabilities: Equipment, loans, debts.

Organize Your Docs

Keep receipts & invoices safe (digital or paper).

Store bank statements regularly.

Hold on to contracts & agreements.

Reconcile Accounts Regularly

Match bank statements with records.

Check credit card expenses for accuracy.

Review payroll records closely.

Manage Payroll & Benefits

Track wages, bonuses, commissions.

Document tax deductions and benefits.

Stay on top of payroll tax filings.

Keep Track of Taxes

Collect & remit sales tax as required.

Monitor income, deductions, credits for accurate tax returns.

Document deductible expenses to save money.

Generate Financial Statements Often

Balance Sheet: What you own vs. owe.

Income Statement: Profit and loss summary.

Cash Flow: Money in and out.

Stay Organized & On Track

Use digital tools to keep records neat.

Create a filing system for documents.

Review records weekly or monthly.

Summary: Accurate financial records aren’t just about taxes—they’re essential for smart business management and growth. Whether using software or outsourcing, keeping things clean saves time, prevents costly mistakes, and sets your business up for success.

Want to keep your finances sharp? Learn more with Counto — your partner for smart, simple small business accounting. 🚀

Counto is now available in the US—offering smart, automated accounting, payroll, and tax services designed for small businesses.

We handle the numbers, so you can focus on what matters most: growing your business.

✔️ Automated bookkeeping ✔️ Hassle-free payroll ✔️ Stress-free tax compliance

Make 2025 your most organized and profitable year yet.

➡️ Learn more

Thinking of starting a business in New Jersey? You’re in good company! From boutique shops to tech startups, the Garden State is full of opportunities. But before you dive in, here's what you need to know to legally launch your business in 2025. 👇

1. Pick Your Business Structure Your structure affects liability, taxes, and paperwork. Here are your options:

Sole Proprietorship – Simple but personal liability.

Partnership – For businesses with multiple owners.

LLC (Limited Liability Company) – Popular for small businesses, offering protection and flexible taxes.

Corporation (C-Corp or S-Corp) – Ideal for larger businesses or those seeking investment.

Limited Partnership (LP) – For investment ventures with active and passive partners.

2. Choose & Verify Your Business Name Pick a name, then check if it’s available using New Jersey's Business Name Search tool. LLCs and corporations need to include “LLC” or “Inc.” in the name.

3. Register Your Business

LLCs, Corporations, and LPs: File a Certificate of Formation with the Division of Revenue ($125 fee).

Sole Proprietors & Partnerships: Register a trade name with your county ($50).

4. Get an EIN (Employer Identification Number) You'll need an EIN to open bank accounts, hire employees, and file taxes. Apply for free through the IRS website.

5. Register for New Jersey Taxes Complete Form NJ-REG at least 15 days before starting operations. This registers your business for state taxes, including sales tax and payroll withholding.

6. Check for Required Licenses and Permits Some industries need specific licenses (like food service or healthcare), and your business might need local permits (e.g., for signage, zoning, or safety inspections). Check state and local regulations!

7. Register as a Foreign Entity If your business is formed outside New Jersey, file as a foreign business entity and pay a $125 fee to conduct business in the state.

Summary Starting a business in New Jersey requires more than just a great idea—it’s about following the right steps to get your foundation solid. From picking a structure to registering for taxes, each step ensures your business is set up for success. 📈 Once you’re up and running, consider accounting services to help your business stay on track! 🧾

Need help getting started?

Starting a business in Connecticut means understanding the legal requirements that come with it. While the state doesn’t require a general business license, there are several essential registrations and permits to keep in mind. Here’s what you need to know to stay compliant and set your business up for success.

1️⃣ No General Business License Required (But Tax Registration Is)

Who must register? All businesses in Connecticut, regardless of size or industry.

How to register:

File Form REG-1 online via the myconneCT portal.

Pay a $100 registration fee.

Why this matters: This registration provides a Connecticut State Tax ID, essential for paying state taxes.

2️⃣ Industry-Specific and Occupational Licenses Depending on your business, you may need special licenses:

Examples: Used car dealerships, hair/nail salons, food trucks, engineering firms, childcare providers, and environmental services.

Issuing Authorities: Department of Consumer Protection (DCP), Department of Public Health (DPH), Department of Energy and Environmental Protection (DEEP).

Tip: Confirm with the relevant state agency if you need a license for your services.

3️⃣ Local (Municipal) Licenses and Permits Many towns and cities require additional permits:

Examples: Zoning permits, home occupation permits, sign permits, and health department permits (for food businesses).

Check with your local city or town clerk’s office for details.

4️⃣ Business Entity Registration with the Secretary of State Most businesses need to register with the Connecticut Secretary of State:

Who needs to register: Corporations, LLCs, partnerships, nonprofits.

What you’ll need: A valid email address and a NAICS code (starting 2025).

5️⃣ Use the Connecticut Business License Checklist Tool Not sure which licenses apply to you? Use Connecticut’s online Business License Checklist tool to narrow down the relevant requirements based on your industry, location, and more.

6️⃣ Additional Requirements for Special Industries Some businesses, like those selling firearms, alcohol, or offering medical services, have additional licensing requirements. Make sure you’re covered.

7️⃣ What Happens If You Don’t Comply? Skipping licenses and permits can lead to:

Fines and penalties

Suspension or forced closure

Legal action

Reputation damage

Tip: Work with accounting experts specializing in compliance to help keep you on track.

🔑 Summary Connecticut doesn’t require a general business license, but you do need to register for a state tax ID and check local and industry-specific licenses. Use the state’s tools and resources to help guide you through the process.

🔗 Read more here

Running a business in Connecticut? Mark your calendar—Annual Reports are due March 31 for most business entities. 🗓️

Here’s a quick breakdown:

⚙️ Who Needs to File?

✅ Corporations (Domestic & Foreign) ✅ LLCs (Domestic & Foreign) ✅ Nonprofits & Religious Corporations ✅ LPs & LLPs ✅ Cooperative Associations

💵 Fees & Deadlines:

‣ Corporations: $150 (domestic) / $435 (foreign) ‣ LLCs: $80 ‣ Nonprofits: $50 ‣ Cooperatives: $150 (Due March 10) ‣ LPs & LLPs: $80

📍 Due between January 1 and March 31 annually.

📲 How to File:

Visit the CT Secretary of State’s website

Find your Business ID

Update your business info

Submit your report online ✅

🚨 What If You Miss the Deadline?

‣ No late fees—but… ‣ Miss 1 year = risk administrative dissolution or revocation 😬

💡 Pro Tip: Formed your LLC after September 30? You can skip the upcoming filing cycle—your first report is due the next year.

🧾 Need help staying compliant?

Connecticut accounting services can help track deadlines, keep your records updated, and handle submissions—so you can focus on running your business.

Starting a business in Connecticut? Don’t miss out on tax incentives that can save your business thousands 💰

Here’s a quick rundown of what’s available in 2025:

🔹 Enterprise Zone Benefits ‣ 80% property tax abatement ‣ 25% corporate tax credit (10 years)

🔹 Urban/Industrial Site Reinvestment Credit ‣ Up to 100% credit on major investments

🔹 Manufacturing Assistance Act (MAA) ‣ Grants, low-interest loans, tax exemptions

🔹 Historic Preservation Credits ‣ 25–30% credit for restoring certified historic buildings

🔹 Brownfield Remediation Incentives ‣ Grants + sales tax exemptions for cleanup

🔹 Angel Investor Tax Credit ‣ 25% credit for investors backing CT startups

🔹 Student Loan Payment Credit ‣ 50% credit for employers helping repay employee loans

🔹 Digital Animation Tax Credit ‣ Up to 30% credit for qualified production expenses

🔹 Scholarship Donations Credit ‣ 50% credit for supporting nonprofit scholarship orgs

📢 What’s changing in 2025? • Corporate tax surcharge may be extended • Capital base tax phase-out accelerated • New credits could come for converting buildings to housing

👉 Full breakdown here: