Half Magic “Similar to last season, the makeup designs are all coming from a place of what the characters are going through. It’s sort of emotional glam, that’s what I’ve been calling it this season. The approach is always to work collaboratively with the cast members and understand where they’re coming from in a particular scene or episode and get their take on what their frame of mind is.” - Donni Davy, make-up artist ‘Euphoria’ and cofounder of ‘Half Magic’ cosmetics. If you have been wanting to recreate every single makeup look from ‘Euphoria’ ever since the ‘HBO’ series first premiered in 2019, this might interest you. Donni Davy, the show’s resident MUA confirmed that she's working with ‘A24’ on a forthcoming makeup line. The collection, created by Davy herself, is called ‘Half Magic’. It already has both an Instagram and a website - although you’ll have to wait until May to get your hands on these babies. Inspired by the show's “emotional glam," ‘Half Magic’ will feature makeup and tools, including something to help recreate “Maddy Perez’s" signature eye wing. Additional products like rhinestones, glitter and liquid eye pigments are also planned. Although ‘Half Magic’ begins with items inspired by the show's popular glam, Davy cautioned that it isn't necessarily a ‘Euphoria’ line. “The makeup transcends the show. In its own way, it became its own entity. We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over,”. #neonurchin #neonurchinblog #dedicatedtothethingswelove #suzyurchin #ollyurchin #art #music #photography #fashion #film #design #words #pictures #makeup #cosmeticline #A24 #euphoria #collaboration #popculturezeitgeist #fantastical #glitter #neons #rhinestones #liquideyepigments #maddywing #emotionalglam #donnidavy #halfmagic https://www.instagram.com/p/CaUQzgGgK-1/?utm_medium=tumblr












