Late last week, ComScore announced its annual US Digital Future in Focus report. While there were no major surprises here regarding digital use, there were a couple of figures that caught my attention. ComScore noted that web-based email usage among 12-17 year olds dropped in 2011 by 31%. This figure was even higher for 18-24 year olds with a decrease of 34%.
Think about that for a moment. Email usage among 18-24 year olds has dropped by over one third. I find this figure incredible. I’m sure these people aren’t communicating any less; in fact, I expect them to be communicating even more. They’re communicating through Twitter, Facebook, Path and the wealth of other social media tools designed purely to share and communicate.
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