#conversionrateoptimizationtips

High bounce rates? Low conversions? The problem isn’t your CTA—it’s your website’s story!

Learn how to create a compelling journey that connects with visitors and increases conversions.

The right conversion rate optimization tips can change everything! 💡💻

This A-Z guide to conversion rate optimization from Neil Patel shows you 26 tips to boost website conversion rate that you need to know.

Do you know that: - Only 52% of companies test their landing pages to improve conversions. - 75% of businesses cannot find experts to optimize their landing page copy. So how do you optimize your landing page to boost your conversion rate? Read more about this via following infographic shared by Branex to learn more.

Browse the internet for e-commerce store, and you’ll find millions of results in 0.1 seconds. If you’ve just been smitten by how well Shopify is doing to help new e-commerce stores, and want to start your own e-commerce store, we’ve just opened the coffers of free knowledge. Whether you’re an existing business, or fresh out of the oven, discounts & offers are a key strategy to boost sales. Learn from Instagram, say goodbye to your stale, conventional methods, and welcome new trends with both arms wide open.

1. Target Existing Customers

Don’t get us wrong but older customers add twice the number of items in their cart as compared to new customers. A new business can profit from fresh customers, but once retained, old customers have 9 times the conversion rate, and generate five times more revenue.

Figure 1: Image Courtesy: https://quicksprout-wpengine.netdna-ssl.com/wp-content/uploads/2017/10/image1-8.png Amazon rewards their customers with loyalty programs and reward points, and that has boosted its sales by 45% since its inception. This is how to tap on the existing customers: - Reward points for every dollar spent on your website. - Customer loyalty programs to give customers an incentive to spend money. - Special ‘additional- discounts’ for existing customers.

2. Give-Away Offers Work the Best

Let’s get this straight, people love free stuff. The more you give away for free, the more you shift the balance towards your profit. How? Easy. Peruse your list of current offerings, is there anything you have in excess or can afford to give away? No-obligation trials (if you’re a software company) or demo-products (for a non-software company) are the most preferred method in our expert’s opinion. These may work best for you: - Reward-based incentives - Two-for-one offers - Buy-one-get-one (BOGO) offers - Trial memberships - Give-away samplers

3. Percentage-Based Discounts & Quantity-Based Discounts

Break free from the shackles of profit margins. It’s a medieval marketing strategy that’s as old as time. Researchers believe that a human mind gets more enticed to purchase a product that has an artificially inflated price slashed down to lower amounts. For starters, jack up the base price of your products and put them up for sale. Take a look at how iCustomlabel getting more sales by providing free shipping and other offers on their website. Keep your profits in mind before you blatantly give out more discounts than you can offer. Providing a quantity-based discount boosts both the sales and the average order value. If you are a website like Amazon, it’s much easier for you to sell to an average customer, distributors, and merchants. This is how you can structure your discounts: - Sliding scale - A fixed percentage - A flat rate

4. Increasing Site-Traffic & Sales

E-commerce is evolving by manifolds and customers are actively reviewing, and comparing purchases online. Both online and offline customers love discounts, in fact, almost 93% customers in the US used coupons for shopping. Contrary to worrying about the brand’s value being cheap, discount coupons, and offers are a catalyst for boosting sales and provide higher ROI. Sharing coupons on social media or websites dedicated to coupons drives more traffic to your website or e-commerce store which raises the profile and gives more prospects for sales. Apart from this you can use email marketing to share your sales and offers with your existing customers, you can use trustable cloud based SMTP provider like Pepipost to send emails without worrying about the email servers. Driving the traffic to your site through these websites could also be used to capture the details (like contact number and email) of the customer to make them a part of the loyalty program or offer them a coupon. This is the first step towards lead generation and brand awareness.

5. Tiered Pricing System

Imagine you go to a nice restaurant and glance at the menu. You find everything is either too expensive or too cheap, so you end up ordering the mid-priced food article. This is a well-known manipulation of human psychology called ‘decoy-pricing.’ The same formula can be used by e-commerce stores to increase sales with a tiered pricing system. Include a third ‘decoy’ option to push people to buy from the articles you really want them to buy. While discounting on your website, make these articles the most appealing by a three-tier pricing system. Often deemed as a marketing hack, the ‘asymmetric dominance effect’ could be a very subtle way of letting people buys what you want them to. Show the value of the pricing options instead of just the prices. Tell the customers how they can get the best from a particular option.

Bonus: App-Specific/ Mobile-Based Offers and Discounts

Sadly, most e-commerce stores are badly designed and have poorly optimized ‘mobile’ sites. 29% shoppers globally use mobile coupons to make their first purchases. You should memorize this fact and affirm that mobile phone e-commerce is the next big thing. Create user-friendly mobile sites if you still haven’t and give users a welcome coupon or discount to make their first purchase. App-only coupons could tap on this constantly growing number of ‘mobile shoppers’ and skyrocket your sales in no time.

End-Note: What Do You Do Next?

This A-Z guide to conversion rate optimization from Neil Patel shows you 26 tips to boost website conversion rate that you need to know.