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Case Study and Customer Testimonial Videos

Video marketing can help build trust, which boosts conversions, and sales videos can increase purchase intent by 67%. Video marketing content at this stage can overlap a little bit with content at the middle of the funnel.

For example, case studies, testimonials, etc. Are also helpful for closing a new customer.

360° & Virtual Reality Videos

Drone videos can elevate your marketing message. Although we haven’t seen many brands, apart from travel brands, investing in drone footage, we expect drone footage to create exceptional video experiences in the future.

Drone footage can help create better experiential campaigns for your users, putting you ahead in the competition and creating memorable experiences for your viewers. It will help in improving brand awareness and brand recall because now people can see the ‘reality’ of your products and services, which is different from augmented and virtual reality. You can use drone videos to capture granular demonstration of your products and services and create authentic experiences for your audience.

Augmented Reality (AR) Videos

Fear of investment remains one of the primary obstacles for many marketers when considering a video marketing program. The reality, however, is that you don’t need to make a huge investment up front. Follow these four steps to ensure that you have everything you need to start making videos without breaking the bank:.

Planning Your Video

Do you need help developing a business video marketing strategy? we offer strategic planning and video content production services ranging from low-cost blog to video production to full scale on-site or in-studio video production. If you are interested in learning more, sign up for a complimentary initial consultation/discovery meeting. Schedule yours today and let’s see if we can help.

Video marketing is the practice of planning, creating, editing, publishing and promoting video content in an effort to promote a brand, business or product. Common platforms that businesses use for video marketing include youtube, facebook, snapchat, vimeo and instagram.

Brands need to make sure they achieve the right look and feel, while at the same time making a big impact. Here are some straightforward tips to make the most of a small budget when making video: plan your video it is easy for brands to dive straight into filming without any consideration of the video’s message, timing or desired outcome. Planning ahead means the project will be less likely to go over budget, helping brands avoid expensive reshoots and wasted investment.

1. Focus on quality. The promotion video may be a customer’s first contact with your new product. Since it could be a while before customers actually get your product or service in their hands, the quality of your promotion video is an implicit statement about the quality of the product. So take your time in planning and producing your promotion video.

Search engine robots cannot crawl a video the same way they crawl a web page. To help them understand the contents of your video, you should incorporate relevant keywords into its title, description and tags. If you are planning to post your videos to youtube, there are many keyword research tools to help you optimize your videos for this particular search engine. Make sure, however, that the text sounds natural, and not just a bunch of keywords crammed together. After all, your audience are humans and not bots.

Getting executives on board with video marketing is only part of the challenge. You still need to follow through, and that begins with planning and strategy. What should be involved?.

Scripting Your Video

There are a lot of things that go into a great video like lighting, staging, scripting, acting and more! but for the purpose of social video, it’s important to focus on two key components, picture quality and sound. Iphone 5 (or newer): if you are trying to keep cost down, you might not even need to buy a camera – an iphone can create some amazing footage. Iphone 6 even shoots 4k video which is excellent quality by many standards.

The Ultimate Guide to Video Marketing

Buy now attention- all video marketers and email marketers… personalize, notify and customize any video and get high user engagement, leads & sales with this ultimate video marketing technology a cloud based software requires no complicated installation, no hosting and no technical hassles.

Video is also a nice addition to your content marketing. Outside of your main website, you’re likely creating content like blog posts, articles, or guides. When you create new written content, just like this guide, include video to make it more engaging! and remember, videos themselves are pieces of content. Video content marketing as a term is often used interchangeable with video marketing, especially when it refers to the non-advertising parts of video marketing.

So, you’ve finally published a bunch of videos for your business. Great! now, how do you get people to actually watch them? just like blogs, or any other inbound-angled marketing, videos need strategy to fuel their success. Use these publishing and promoting guidelines to get the maximum mileage out of your video marketing.

The old model of video marketing does do what a lot of brands think they need – it just delivers video. But that thinking creates problems around strategy, promotion, measurement, and, fundamentally, the impact that piece of video will have on the audience (and ultimately, the brand). Following the new rules enables you to practice video marketing with a more holistic approach that is more likely to achieve your business and your audience’s goals.

Blogadvice, tips, tricks, and more. Inspiration hubvideo examples from the pros. Content libraryreports, webinars, and videos. Case studiesread through our many customer stories. Video marketing guidefrom strategy to analytics. Video sales guidevideo throughout your sales process. Video production guideprofessional videos on your budget. Featured reads 2020 video trends report find answers to big questions around video in business.

Why You Need to Focus on Video Marketing in 2019

A good video marketing strategy focuses on diversity. You should experiment with the types of videos you want to offer. It is always good to provide your audience with a variety of content to enjoy and engage with. A majority of brands find customer testimonials to be the most effective. They act as social proof and help you build trust and credibility.

In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are. Think about it from your own perspective for a minute. Would you rather read a long page full of text or watch a quick video to learn about a new product? would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid? if you’re like 80 percent of the population, you’d rather watch the video.

With extensive digital marketing experience, 1 source media group is able to implement a strategic approach to video marketing. We will target your ideal audience in your local area or across the united states through calculated video content that is efficiently marketed. Our focus is to target your demographic through social media and youtube. 1 source media group is able to promote your video message anywhere.

In producing video marketing, be sure to keep your buyer’s persona in mind. Persona is a representation of how your target audience behaves, what are their goals, and what motivates them to buy a product. This information can be acquired from demographic and market research that you can find across the internet. It helps you focus your content so that it’s suitable for your audience. With detailed data, you can improve your overall marketing campaign and increase conversion rate.

Newsflash! creating a video is not video marketing. It’s easy to see why people confuse these two terms though; most of the online chatter is about the production of online videos, and few focus on promotion and distribution, which is what online video marketing is really all about. If you’re a smart duck (and i’m guessing you are since you’re reading this), you know that promotion is vastly different from production. And as such requires a whole different set of tools, tactics and strategies.

The 12 Types of Marketing Videos

I think that a major hindrance to creating videos is not feeling lost about what you are going to create! i have great news for you: adding video marketing to your content marketing strategy offers great flexibility in its various types and formats: educational videos introduce viewers to a concept or a field. These usually branch out to a number of topics and require very careful planning.

Video marketing works best when it has a purpose. "creating a viral video" doesn't have a purpose. Here are eight examples of different types of marketing videos with a purpose that we cover in our guide: option 1. Testimonial videos – to build trust. Option 2. Product demo videos – to boost conversion.

Different types of video content are going to serve different marketing purposes and there’s no shortage of content types out there. Let’s talk about a few of the most common types of videos used for marketing. 1. Product/service videos product or service videos explain and show what a product or service does as well as the tangible benefits.

Online videos are an essential part for any business's content marketing because of its popularity across all age groups. Video is also widely shared on social media and via messaging apps, increasing the reach of your business information. Most importantly, video marketing is proven to improve leads and sales. Types of video you can create include explainer videos, branded videos, animated videos, and more. Video content marketing can be a challenge, but with the expert help of a video content marketer you can achieve the business benefits you want.

If you already filmed a commercial for tv, it’s as simple as uploading it online—although viewers would definitely appreciate something new for the online version. You could upload a longer version online with “extra footage,” like walmart’s online tv commercial with more famous cars. How to master video marketing once you have an idea about the types of marketing videos that will work best for your brand, the real challenge begins: making them and marketing them. Here are 9 expert tips for marketing your videos like a pro.

How to Make a Video for Your Business

The preference for video content is not just limited to streaming online movies and shows or watching youtube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support ( hubspot, 2018 ). Facing the growing demand by users for more visual content, more brands are building video into their marketing strategy to build sales, brand awareness, trust, and a growing customer base. Platforms like instagram , youtube, and facebook are the most common.

Marketing , strategy emily watts0 comments share we live in a world where people look for solutions to their problems on the web. From social media platforms, blogs, websites to video streaming services, there are so many things to keep us from boredom today. And not only for those of us who use the internet for personal needs to keep up with the latest trends and news; businesses also use these tools to run their promotional activities.

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.

In 2019, marketers at all types of businesses, small or large, can make video work for their budget and goals. You can shoot a complete 4k video right from your smartphone. And even if you don’t know how to edit videos, there are user-friendly, professional-grade video editing software options for all levels of content creators.

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies, in industries across the b2b and b2c spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

5. Educational or How-To Videos

We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better! in the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.

Educational “how-to” videos can be extremely popular. Use this video marketing format to teach your target audience something they want to know. Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers. Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:.

Educational videos tell viewers about your business/product, hitting on three main points: what your product or service is the benefit behind your product or service how your product or service works now, it doesn’t have to be in that exact order but those three points will provide viewers with enough information to know whether they want to continue learning about your company or not.

One of the best ways to grow your customer base is to help more people find out about who you are and what you do. Rather than getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name.