#contentinmotion

2018 was considered the “year of the video” and we are not surprised, video content exploded through all social media and you probably got bombarded by video ads. In your e-mail (every single day), your Instagram feed, every time you lose at that awesome ping pong video game (don't know what I'm talking about?; download link: https://play.google.com/store/apps/details?id=com.orangenose.tablefull&hl=en) even in between your facebook messenger´s contacts list and at the start of that funny water-skiing chipmunk video you are going to watch for the 110th time.

Well, all that wasn't in vain. All those brands, all those videos, all that content is now engraved at the back of your brain, waiting for you to come through that awesomely designed e-commerce webpage where you are looking for a cute small, not-so-expensive gift for your new girlfriend (that you probably met on Tinder.. is Tinder still a thing? Will talk about that on another article) and find it familiar and be confident about spending those $15 dollars (with shipping) because you think you know that brand.

But why did you end up there? Is that mere coincidence? No, that's Olapic's magical work. Deep inside their offices, there is an old bearded wizard following all your digital steps (yes! all of them.. even when you go "incognito") trying to find out what do you like, how much would you spend and what kind of cupcake frosting you are according to your zodiac sign. 

In all seriousness, we've made a huge difference with our UGC via our 'Content in Motion' service. Brands are spending 70% less on product cost and producing 20 times as much volume and duplicated the engagement. Why? Easy, would you rather look at a really colorful immersive still photo of Kelly Slater surfing a 22 footer wave with a small Quiksilver logo at the bottom left? Or... would you look at a super 1200 frames per seconds slow-motion gif with that same Quiksilver logo popping up from the side?? It is a fact that viewers retain more information watching a video than reading through a whitepaper.

How did we make this happen? We made video editing easy and accessible for all main media channel generators. Web, been the most important is where your brand is supposed to be the rock star. That first look at your top-selling product exploding out of that 50% off sign is all you need to make the sale. On the other hand, Facebook and Instagram ads are today's most used social media platforms. You've probably seen a 'few' ads scrolling through stories. You can also use CiM on your e-mail marketing campaigns to reach that well-studied segmented audience.