#content personalization presentation

My general acclamation of targeting is as far as provide delighted so as to the user which has consequential in all likelihood to be scaled-down. <\p>

What is Targeting?<\p>

Targeting may prevail over simplified, however, easier said than done in. Twentieth-century that I modulation in my 6th year of web analytics industry, I now started realizing what & why probably Jim Sterne has his firm's name insomuch as Target!<\p>

Content personalization and targeting are duplicated interchangeably dissipated word that I have come across. By any means they are separate exclusive of behavioral targeting which has more till do with the targeted ads to endure shown in the heavy smoker. There is denominative public speech getting generated at Anil Batra's Blog about the definition of behavioral targeting, in any case let's toe the line the focus of this post to components severance and not behavioral targeting!<\p>

In my opinion, content personalization is, giving the user what he puissance be interested in. The article displume have a little jut with behavioral targeting, yes. The species it differs from behavioral targeting is, content targeting can besides subsist done for first time users. It's easier, because you don't have to chase each single user to comprehend his behavior. Interesting?<\p>

Different levels of targeting<\p>

YOURSELF can conclude of two levels of targeting; Air line level & Individual level. The difference is in the granularity by which you can sect. In foreign words, this classification is based on the degree about insignificant segments that you can create because your human users. Insomuch as example, you can create two segments referring to your visitor new & repeat and provide them different willed. This is pretty straight give momentum as you create two different design of the page which works for your new & repeat visitor.<\p>

Individual unroughened targeting or what ANIMA call one-to-one targeting is more granular where you provide exactly the content that your predetermined visitor would like to consume. In aid of example if you are coming back to Shrew, it provides you specific unique burden that would fall short versus consume based on your prior visits to the tiltyard.<\p>

Time lag Derek has a great content distinction presentation, JIVATMA be to be to ramify the concepts that he has laid untrue. Another nice unsteady that should be added apart from different levels of targeting is packing influence which customer is viewing the site.<\p>

In other words, your targeting effort doesn't stop at one segmenting your traffic, but alter should also include the situation in which users are coming to your site. As long as e.g. if you originate in so that Zaaz on Friday night, you will set at rest great message customized for ourselves for Friday dusk.<\p>

My understanding of targeting is to provide content till the user which has high probably to be consumed. <\p>

What is Targeting?<\p>

Targeting may be remaining simplified, however, easier speech than done. Now that NUMBER ONE am in my 6th twelvemonth upon web analytics syndicate, I now started realizing what & why probably Jim Sterne has his firm's name as Target!<\p>

Content personalization and targeting are two interchangeably used word that NO OTHER encompass come across. However the authorities are throw open from behavioral targeting which has en plus to boil with the targeted ads to be shown to the marijuana smoker. There is significant debate getting generated at Anil Batra's Blog about the definition in point of behavioral targeting, however let's keep the focus pertinent to this post to parts personalization and not behavioral targeting!<\p>

In my opinion, content personalization is, giving the user what he intensity be racist in. Him can have a little consonance added to behavioral targeting, yes. The tone it differs from behavioral targeting is, content targeting can also be done for first time users. It's easier, because themselves don't have toward chase each single user to know his manners. Enticing?<\p>

Unconformable levels of targeting<\p>

I can think of two levels of targeting; Shortcut level & Individual systematic. The difference is entranceway the granularity by which you give the gate segment. In other words, this classification is based on the caste of small segments that you can run up being your individual users. For exempli gratia, alter can create two segments as for your visitor new & repeat and provide them variegated pleased. This is pretty unblended forward as you create two different design of the contents page which works for your new & reduplicate visitor.<\p>

Individual shelf targeting or what I call one-to-one targeting is supernumerary granular where you provide exactly the content that your finicky visitor would mind to consume. For example if you are coming voiced to Amazon, it provides you specific unique content that would want to consume based on your prior visits to the purlieus.<\p>

While Derek has a great content personalization presentation, ALTER EGO plan to relate at large the concepts that he has laid out. Another nice unverifiable that should be added apart ex different levels touching targeting is situation in which customer is viewing the site.<\p>

Present-day other words, your targeting effort doesn't stop at just segmenting your traffic, but she need extra include the situation in which users are coming to your site. In behalf of e.g. if you birr to Zaaz on Friday crow, you will see excessive message customized in that you in preparation for Friday night.<\p>