#content and data

Content And Data Are At The Center Of Everything

I had an interesting conversation with an executive not that long ago. They were telling me about how they were getting into “Social Media Marketing.”

Because I’m a digital geek, it piqued my interest. I started asking questions:

Me: Why are you getting on social media?

Them: Well, our customers are active on Facebook and Twitter.

Me: How will you reach them?

Them: We’ll target ads to gain likes…