#consumerdecisions

He's emphasizing the importance of the actual message and content of an advertisement, rather than its flashy presentation or design. In other words, what matters most is what you're saying, not how you're saying it. If the content is compelling, relevant, and resonates with the target audience, they will likely engage with your brand and ultimately purchase. This timeless wisdom remains relevant today in the digital age, where consumers are bombarded with ads and information from all directions.

He's emphasizing the importance of the actual message and content of an advertisement, rather than its flashy presentation or design. In other words, what matters most is what you're saying, not how you're saying it. If the content is compelling, relevant, and resonates with the target audience, they will likely engage with your brand and ultimately purchase. This timeless wisdom remains relevant today in the digital age, where consumers are bombarded with ads and information from all directions.