Brands’ Responses Towards Consumer Preferences
Consumer preferences have changed and are changing over time. Online services have made life so easy for the public, they can order almost anything and have those delivered to them now.
The most important factor for online stores is On-time delivery, customers find comfort when the product purchased reaches them on time agreed. Especially when it comes to consumer durable goods such as consumer appliances and electronics; washing machines, dishwashers, laptops, play stations, or any other technological equipment.
It’s shifting market, day by day many technological innovations are captivating the market in terms of price, design, quality, and features. These assumptions or insights on consumers' actions or reactions against any product can be understood through behavioral studies about consumers.
That’s why it’s crucial to gain insights into consumers’ purchase and post-purchase behavior. Without the proper understanding of consumers’ behavior toward any product, it’s impossible to have success, especially in technological goods even in traditional goods consumers are picky about their choices.
In technological industries, like; Samsung’s main concern is the design of its products, Apple’s primary motive is privacy in its products, Huawei focuses on the price of its products, and Mobilelink’s goal is to provide the best customer service possible.
Therefore, each technological firm competes based on different strategies and these tactics have segmented consumers likewise. Product design, features, price, quality, color, and compatibility are all these parameters studied before the engineering of the product.
The building blocks that base all these characteristics on upgraded standards are the responsibility of the research and development department of the firm which studies each parameter closely, as; Samsung did in the 2000s and P&D in 2007, they studied their consumers and lived among them to know what they want and how does a consumer perceive and use their product from the moment they bought till the end.
Consumer decision-making happens in two scenarios when there’s a need and when there’s extra money in hand. Some people fancy their lives with luxuries and some strive to survive but the most common thing in both of these situations is carried out with exposure to a brand or product.
