#consumer connect

Companies sniff better chance of consumer connect with exotic smells – ET Retail

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Mumbai: ‘What’s visible would sell’ has been the basic principle followed by marketers. On a deeper, sensorial connect, it’s: ‘What smells good would sell good as well’. Sensorials play a very critical role when it comes to consumers’ choice of products.

While over the years traditionally rooted fragrances like jasmine and sandalwoodhave had a distinct contribution, especially for soaps,…