#conran store

Equal Rights for Design is a campaign lead by Elle Decoration editor in chiefMichelle Ogundehin. A campaign striving to alter laws in Britain to protect design copyright and IP, akin to how film, music and other creative disciplines are protected.

The proliferation of unauthorised production of original designer furniture and lighting in recent years has alarmingly spiked demand for replica, or rather ‘fake’ designer furniture.

Whilst the issues surrounding design copyright are complex – namely differing copyright laws in each country, compounded by the excessive expense to individual designers to register their designs, international protection, is for many out of financial reach.

There begs a bigger issue, such as where the copyright of designs by the likes of Charles and Ray Eames, Le Corbusier and Eero Saarinen have long expired. Arguments stretch beyond that of ‘design authenticity’, and center on the quality of production.

We were lucky enough to be in London last week for the GET REAL launch at The Conran Shop, where Sir Terence Conran lent his considerable weight to the debate.

The GET REAL exhibition showcases authentic designs manufactured by Cassina, Fritz Hansen, Herman Miller  and Vitra, to name a few big design brands – with the genuine article on the podium and a deconstructed copy in front.

Michelle Ogundehin herself is more than hands on, seen here sawing a fake Fritz Hansen Egg Chair in protest. Departing the successful event, Michelle came to say good-bye – a Hermes Birkin handbag on her arm. By way of poignant closure, Michelle shared that she had saved to purchase the genuine, and often coveted bag, making her appreciate it all the more.

Follow Equal Rights for Design – HERE

In Australia – support the Authentic Design Alliance – who this year join designEX for the first time.

It is important we support authenticity in our industry, and think twice before purchasing or specifying replica furniture and lighting. There are many alternatives – supporting local designers, emerging designers or buying vintage items are but a few ways we can make do until we can afford the genuine article.