9 reasons that the Self Ordering Fridge will never happen
The internet of things fridge that automatically orders your food is a zombie idea that has existed for years.
It is a classic example of a technology solution looking for a problem that simply does not exist.
Here are 9 reasons why it will never happen:
1. Ordering food is complex - people don't order the same things every week.
2. Lifestyles do not allow for systematic food ordering - people go on holiday, eat out, work late, watch football.
3. People eat food when it is past its sell-by date.
4. Not all of your food is kept in the fridge.
5. There's no way for your fridge to know what's in it unless the food is tagged, or you scan it. The benefits for food producers in tagging it are minimal, the likelihood for people to scan their food is very low.
6. Looking inside your fridge is a very good data gathering technique for understanding what is inside it. The design is smart enough to allow for the inside of the fridge to fit almost perfectly in a human beings field of vision, allowing our data gathering tools (eyes) and analysis functions (brains) to assess its contents very easily.
7. Food ordering is a complex value chain which fridge manufacturers have no interest in restructuring. Or any reason to do so.
8. Fridges are cost-competitive consumer goods. Adding an internet connection makes them more expensive.
9. Fridge manufacturers do not want calls from people who cannot remember their Wifi passwords.
Read more about the Self Ordering Fridge here:
The Guardian: Smart Fridge? Idiot fridge more like (2012)
Daily Mail: The hi-tech fridge that will tell you what to have for dinner (2010)
Independent: Forget the shopping list, let the fridge order the milk for you









