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For a company, finding out what their competitors are up to, is indeed a challenging task. Now, starting a business is no more a hard nut to crack, which is a piece of great news for all the struggling entrepreneurs out there. But, this is also going to give rise to robust competition among them.

Now, how to obtain that competitive edge? 

How will you surpass your competitors? 

Well, the first step is to have the best product or service! And for that, you will have to make people aware of your product/service.

One of the best ways to know which strategies will work and which will not work is by keeping an eye on your competitors.

In this article, we are going to discuss why you should spy on your competition and will explain to you three excellent ways to do it!

Why spy on your competitors? And is there anything wrong with it?

Spying on your competitor ads is not wrong at all! It is just a means to track their digital marketing tactics, posts, keywords, etc. And this needs to be done so you can know what your competitors are up to and can also understand their strategies as well. 

 Well, there is a particular reason for which competitive analysis is a vital part of a marketing plan. However, it gives you a great opportunity to benchmark so that you can appreciate how good your efforts for marketing pay off.

But the fact is, even your rivals are spying on you. When you get rated higher on the search engines, they would surely look for different ways to improve themselves.

Spying your competitors doesn’t mean copying your competitor's strategies! But it is a way to understand your audience and their approach.

Other things which you can get to know about them are:

What makes them eager to read a blog post?

What drives them to engage in social networks?

Now, here are the steps to get started with keeping an eye on your competitors:

1. To track your competitors, use social listening tools

Well, you can utilize such tools in various ways, from research on the market to the exploration from the niche of vital influencers.

And, of course, these tools let you track your competitors social media profiles thoroughly. 

It includes  their blogs, websites, forum communities, and other online publications. In this way, you can successfully spy on your competitors.

2. Take the help of tools to track your competitor's performance, web traffic, and SEO strategy

It is not that easy to generate traffic to your website. There are a lot of things you will have to do! You will have to use different strategies, and at the same time, look for the same audience's attention and time with several other websites.

In such a case, knowing what all your competitors perform to boost their traffic can help you a lot to enhance your own.

What amount of traffic they are getting?

From where the traffic is coming?

For which keywords are they ranking?

Which all sites are getting linked to their website? 

3. Watch and get to understand your competitor's strategy on social media!

Social media is one of the most powerful marketing tools available to us! It helps to increase customer engagement, brand awareness, website traffic, clicks, and sales, if used in the right way!

Tracking the presence of your competition on social media can aid you in setting up your plan.

Which all social networking platforms do your competitors use? Keep an eye on their social media activities. On which social media platform, do they have the most engagement and followers? Thus, it will help you select the right platform to target.

How their content strategy look like? What sort of updates they post on their social media accounts, and, are they performing well? That will help you to understand what works best for your target audience, both in terms of the subjects that they choose to address and content formats (stories, videos, photos, etc.). 

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