#communication strategy

Our communication's team is focusing on further developing the digital presence of COMMEET. This includes the digital infrastructure of their website and their presence on social media platforms. 

For the website, we are implementing a design thinking methodology. Design thinking is a method that uses a human-centred design as its ethos which combines analytic thinking and decision making, considering aspects such as empathy, integrative thinking, optimism, experimentalism and collaboration. A fundamental principle of design thinking is that it is an iterative process, in other words, it is all about creating and testing options to solve problems. In our case, we are testing the best ways to present on the website the main product of COMMEET, the toolkits, as we believe they need to be presented with more contextualisation, providing the audience with all the necessary information to use them in the best way possible. 

Credits: Visme

We are applying the design thinking methodology with a multimodal framework. Multimodality has been described as a field of research and practice that analyses the co-presence of different modes to pass a message. By doing that, multimodality helps people to enhance cognitive processes using diversified approaches. Thus, multimodality is the idea of making a composition with various modes (such as writing, video, photos, gifs, maps, and others) to communicate a message and express meaning. You can experience multimodality in our tumblr page, for instance, as we always try to bring gifs, images, and videos to help to contextualise our posts! Multimodality is connected with the idea of plural literacy recognised by the United Nations as part of a world aspiration towards education for all. According to Unesco (2004), a partner of COMMEET, it is necessary to use different modes to create literate environments, aiming for human rights and socio-economic progress. 

Credits: LearnUpon

Our goal when considering the idea of multimodality is that we need to apply different modes of communication to enhance the audience engagement and comprehension on COMMEET's website. To do that, our main goal for now is to produce a video to explain COMMEET's mission, goal and values, raising awareness of the organisation through audiovisual content. In addition, our report will for sure include other ideas such as a podcast production, infographics, and more. 

For social media, our plan is to produce content for Instagram, Facebook and Linkedin, sharing COMMEET's ideas through these platforms in order to engage more people to contribute to such an important goal as the one that COMMEET has. In order to do that, we are developing a post schedule and a style guide to be used in all COMMEET's designs. The style guide is a foundational document that ensures clarity and consistency on social media. It will guide and make it possible for future teams working for the organisation to follow the same aesthetics, contributing to a more coherent and consistent social media presence.