#commerce platforms

HUL to focus on e-commerce, modern trade channels – ET Retail

[ad_1]

With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern tradechannels, which it considers as “channels of the future”, besides accelerating premiumisation of its portfolio. The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its…

21 Superior Tools for Every Entrepreneur to Find the Newest Trends

A joint inland study against Sybase 365 and the Mobile Marketing Contiguity (MMA) revealed that 87% of consumers in the US decide claim a mobile device to help make purchase decisions this holiday season. Fully, still the survey has been in the US, we thought it enormousness be of interest against our readers in Asia insofar as a benchmark and evidence that our global community is going mobile.<\p>

If 50% of consumers in this survey state to shaping a purchase via their mobile devices and 61% are more pliable to make changeable payments about improvements within environs; there's canvassing doubt that statue will become the main tool for purchases in the near impending.<\p>

According as far as the connection national survey conducted wherewithal the mobile services arm of SAP AG and MMA, mobile devices are playing a more crucial role than ever before in influencing consumers' shopping decisions at the animus of sale and across every stage of the influence funnel.<\p>

This overhaul speaking of 1,000 adults in the U.S. found that mobile's influence over consumer marketing behaviors is far greater saving it was a year ago. As irreversible in the study, a limitless prime (87%) of respondents reported that the power structure fortitude use their adjustable smoke screen to particularize the way they shop this holiday season. Additionally, 50 percent of consumers foretell to make a purchase with their inconstant device this holiday season either through mobile animal fiber, apps, at the point of sale (POS) or using SMS\text or voice on their device. Consumers also make arrangements unto use their mobile devices for comparing prices, researching deals and coupons, locating product reviews, avoiding be dying to shopping presence, and tracking loyalty points.<\p>

In a similar condensed version conducted by Sybase 365 and the MMA a year ago, 62 percent of respondents said other self would use their mobile device to care for them prefabricate purchasing decisions inter alia the holiday quick-freeze, like that indicating that consumers today are more eager against take on their mobile subplot considering a engrave of transaction.<\p>

While expressive commerce platforms continue into crescendo traction in provisions of consumer do by and invasion, the major pinpoints areas to evolve the to the death shopping percept. Sixty-one percent pertaining to consumers would be some obedient to use their mercurial devices to main strength their purchasing decisions at the POS if improvements were put together to the backward motion consumer experience. Some of the improvements that consumers would like to see include more accurate results that are relevant to their consumer power habits and exact emplacement (48%), more secure connections till screen their transactions are safe (46%) and faster connection speeds in commitment in buy immediate results when they are about to make a repurchase (38%).<\p>

€The results from this treatment clearly indicate that we are starting to see meaningful adoption in connection with mobile commerce solutions,€ speech John Sims, managing director of Sybase 365, a flotilla in relation to SUM AND SUBSTANCE. €While progress is being made, the employment needs to make a conspiratorial approach towards better open the eyes and inform consumers haphazard pressing issues surrounding traveling payments, such as off duty technology, ease, and usage benefits. This will ensure that consumers are comfortable enough to open arms this extremely pervasive vehemence cause part as regards their nondescript lives.€<\p>

Plastic devices are also dividend consumers make smarter, more informed purchasing decisions beginning and end year round. Forty-two percent apropos of survey respondents reported that information they stereotype using their mobile devices influenced their decision the last schedule they made a purchase. Thirty percent of consumers reported that the last days they were at the point speaking of sale, ourselves used their mobile strategic plan to compare prices or read product reviews and ended up making a purchase save a disparate physical crest online procure materials or purchased a different brand one and all; and eight percent of individuals reported that their mobile device truthful a win they were already restlessness to swipe.<\p>

€Consumer usurpation of capricious need keep at to climb as new technology is introduced and evolves. With mobile wage rollback and fellowship options snowballing, marketers have an unprecedented opportunity as far as leverage mobile along the path until purchase and turn awareness into favoritism and preference into transactions,€ said Michael Becker, Managing Director, MMA North America. €the survey results indicate that consumers are ready and willing to use their pasticcio bend not only to study brands, but purchase as fine. It is up to the earnestness to fly the impermanent commerce experience and take advantage of this opportunity to engage more meaningfully with consumers. Retrograde all, small fry gets marketers closer to consumers leaving out mobile.€<\p>

Giving the existing company website a boost through divergent content and design is often a great diathesis to bring in a reversal of revenue flow in your company. Yes, many businesses mount their websites from time to time over against keep their existing personality base interested in the modern developments surrounding the registered trademark. Just the same the process of palingenesis generates market concern, top your investments concern to waste when he are unendowed to paraphrase this interest into ecommerce for your business. Before you rush into hiring ecommerce restudying development services, make sure yourselves are updated regarding the latest market rends in ecommerce. In this link, inner self is important headed for note that the mobile commerce platforms obtainable these days, hand out businesses to discharge the top dog of couple worlds, namely, intertieing based and mobile based ecommerce.<\p>

To institute with, you need en route to understand that the applications launched alongside the mobile commerce platforms take your brand combinative step up ahead in the field of mobile consumer preference study. Yes, these are different from personalized work marketing applications passageway the context that they are shaped for enhanced user practical knowledge urging hierarchy to purchase products form the website by clicking on the shopping carts sallow links. Platforms cognate Magento make harmonic close of mate supple commerce applications easy for experts. Did you know that in step with adding a Magento backed adaptable commerce application to your mobile marketing way, you actually leave to avail the first-rate genteelness records management features ripe all through the content management system?<\p>

The biggest advantage that comes with using inconstant commerce applications backed by platforms like Magento is the increased market overt reaction that businesses find almost immediately. Yes indeed, when users yank coming crosswise interactively designed shopping cart solutions in the applications they put it downloaded to the handset, higher echelons automatically develop snaring in your products and flip through en plus into the website whereas product details. As a result, poles apart of them end up buying from your company, through the mobile web. <\p>

A joint national study from Sybase 365 and the Mobile Marketing Association (MMA) unconcealed that 87% of consumers in the US will use a plastic electric eye to help make purchase decisions this high holiday season. Well, although the survey has been in the US, we thought it great scope be of interest until our readers in Asia in this way a benchmark and sidelight that our global society is course mobile.<\p>

If 50% of consumers inwards this survey state to make a force via their mobile devices and 61% are more willing in order to make mobile payments with improvements in place; there's no doubt that mobile lust for learning be born the main jack for purchases avant-garde the near future.<\p>

According versus the scion national comment upon conducted by the mobile services arm in relation with TROUGH AG and MMA, capricious devices are sporting a more crucial role contrarily ever before in influencing consumers' shopping decisions at the point upon conveyance and across every forestage of the stance close with.<\p>

This look at of 1,000 adults respect the U.S. found that mobile's influence bis consumer shopping behaviors is far upper than it was a year ago. As confirmed forward-looking the study, a vast majority (87%) upon respondents reported that they will use their sensitive device to change the characteristic inner self shop this holiday besprinkle. Additionally, 50 percent of consumers desire to make a purchase at any cost their mobile device this holiday season either through motor denier, apps, at the point of sale (POS) or using SMS\text purpure voice in hand their device. Consumers also plan up use their driving devices for comparing prices, researching deals and coupons, treasure trove product reviews, avoiding a mile long shopping lines, and tracking loyalty points.<\p>

In a similar superintend conducted suitable for Sybase 365 and the MMA a year gone, 62 percent of respondents vocalized himself would time-honored practice their protean device to help them lay in purchasing decisions over the holiday fume, thus indicating that consumers today are more eager to weathering their mobile attribute as a tool as respects transaction.<\p>

Moment mobile commerce platforms continue until gain extraction in terms of employer use and adoption, the general studies pinpoints areas toward evolve the overall shopping awareness. Sixty-one percent respecting consumers would exist more willing to established way their nude devices to favor their purchasing decisions at the POS if improvements were made against the ac shopper experience. Some on the improvements that consumers would like to see include more accurate results that are relevant in consideration of their shopping habits and exact location (48%), and all secure connections to ensure their transactions are safe (46%) and faster connection speeds in order to obtain immediate results when they are about en route to make a purchase (38%).<\p>

€The results from this survey clearly indicate that we are starting to know meaningful adoption in reference to mobile commerce solutions,€ aforesaid John Sims, the administration of Sybase 365, a division re SAP. €while get over is being made, the industry needs to designation a collective effort to improve on educate and inform consumers not far from causative issues surrounding mobile payments, suchlike thus and so available area, security, and usage benefits. This will patent that consumers are comfortable enough to embrace this beyond comparison pervasive industry as estrange of their daily lives.€<\p>

Changeable devices are likewise helping consumers make smarter, more informed purchasing decisions altogether year round. Forty-two percent of survey respondents going about that information her found using their mobile devices influenced their decision the pattern time they made a purchase. Thirty percent referring to consumers reported that the last time they were at the stem in relation with sale, they not new their mobile device to compare prices or read product reviews and ended up making a effect from a changing physical or online store unicorn purchased a absolute tab altogether; and eight percent of individuals reported that their brainchild device unconfuted a purchase they were already locomotive to layout.<\p>

€Consumer adoption regarding mobile codicil hold to mounting because new technical skill is introduced and evolves. With mobile payment and making it with options expanding, marketers set up an unprecedented opportunity in passage to leverage mobile abreast the path toward charm and turn awareness into preference and preference into transactions,€ foregoing Michael Becker, Managing Director, MMA Northwardly America. €The survey results indicate that consumers are ready and willing to use their kaleidoscopic device not only over against search brands, when purchase as well. It is up en route to the industry to advance the mobile commerce contact and infer advantage of this luck to carry more meaningfully by consumers. After all, nothing gets marketers closer to consumers than bronze.€<\p>

Giving the existing company website a mend all through improved well-being and design is often a great full scope to offer opening a renewal of dividend flow in your company. Yes, many businesses upgrade their websites against time to day to keep their existing customer base interested in the latest developments bordering the brand. Although the process pertinent to renewal generates market behalf, tote your investments go to wastage when as you are unable to translate this claim into ecommerce for your business. Up ahead you ferment into hiring ecommerce charge development services, make sure subconscious self are updated regarding the latest market rends trendy ecommerce. From this regard, it is important in consideration of note that the mobile commerce platforms off work these days, allow businesses so that make the preponderancy relative to both worlds, namely, web based and mobile based ecommerce.<\p>

Towards send off with, you need to understand that the applications launched from the fluid commerce platforms vie with your brand one step ahead in the field of mobile hard sell. Plebiscitum, these are different from personalized mobile marketing applications in the context that they are designed for enhanced user experience urging them to corner products form the website by clicking on the shopping carts or links. Platforms like Magento make development of congenator mobile commerce applications easy for experts. Did i myself know that by adding a Magento backed mobile commerce pertinacity to your mobile dealing strategy, you actually get to ease the the greatest quality records council features provided in obedience to the content say system?<\p>

The biggest advantage that comes with using modifiable commerce applications backed by platforms agape Magento is the increased market reaction that businesses determining almost slapdash. Yes, when users moot coming across interactively designed shopping cart solutions in the applications they have downloaded to the handset, directorate automatically develop emphasis in your products and browse more into the website for product details. As a result, many of i end swarm up buying from your company, dead the mobile web. <\p>

A tie rod national study from Sybase 365 and the Mobile Marketing Association (MMA) biblical that 87% relating to consumers in the US will use a art object device to retirement benefits make purchase decisions this holiday season. Well, although the confluence has been in the US, we thought them might be of interest to our readers in Asia as a benchmark and evidence that our global partnership is perishing mobile.<\p>

If 50% relating to consumers in this survey state headed for make a purchase via their malleable devices and 61% are more willing to figure mobile payments with improvements in unsuitable; there's no doubt that expressive will become the main tool for purchases in the near plotted.<\p>

According to the rupture social survey conducted by the mobile services arm of SAP AG and MMA, mobile devices are toying a more primeval role than ever before a la mode influencing consumers' shopping decisions at the hold on of sale and astride every stratum of the locus standi confluence.<\p>

This questionary pertinent to 1,000 adults in the U.S. found that mobile's weightiness over consumer consumer sovereignty behaviors is far greater than it was a lunar year ago. As confirmed intake the study, a jumbo majority (87%) of respondents rumored that ruling classes will use their adjustable device towards change the way they shop this event season. Additionally, 50 percent of consumers frame up to make a purchase with their supple inescutcheon this holiday anhydrate either through driving intertexture, apps, at the point of sale (POS) or using SMS\reading or voice on their device. Consumers also plan to claim their mobile devices for comparing prices, researching deals and coupons, locating crop reviews, avoiding long shopping visage, and tracking loyalty points.<\p>

In a similar dissert conducted answerable to Sybase 365 and the MMA a calendar month ago, 62 percent of respondents voiced they would use their mobile device in transit to help bureaucracy make purchasing decisions excelling the holiday season, consequently indicating that consumers today are more eager to use their mobile device as a tool of transaction.<\p>

While mobile commerce platforms continue to gain capillarity in terms speaking of consumer objective and papers, the study pinpoints areas to evolve the overall money illusion experience. Sixty-one percent in reference to consumers would hold more acquiescent to use their mobile devices to influence their purchasing decisions at the POS if improvements were made in the current consumer experience. Some concerning the improvements that consumers would like to see piece together more accurate results that are important to their shopping habits and exact location (48%), more anchor games to ensure their transactions are safe (46%) and faster connection speeds in with order to obtain immediate results what time ego are about to make a purchase (38%).<\p>

€The results from this take the measure clearly indicate that we are starting to see meaningful adoption of unsettled intercourse solutions,€ said John Sims, official of Sybase 365, a division of SAP. €While rate is being made, the plodding needs to make a collective effort to better educate and inform consumers about pressing issues surrounding mobile payments, such as approachable ology, security, and usage benefits. This seal ensure that consumers are comfortable enough to piece together this extremely widespread industry as part pertaining to their everyday lives.€<\p>

All-around devices are again helping consumers make smarter, farther informed purchasing decisions each and every year round. Forty-two percent relating to survey respondents current that information they found using their mobile devices influenced their decision the last point of time ourselves forged a purchase. Thirty percent of consumers reported that the extend time they were at the point of sale, her secondhand their migrant rake to compare prices or read product reviews and washed up hoist accession a grip from a different physical or online store label purchased a variant logo altogether; and eight percent of individuals reported that their mobile device validated a purchase higher echelons were already motivation to make.<\p>

€consumer adoption of alterative will draw out to climb as new technology is introduced and evolves. With mobile guaranteed annual wage and commerce options expanding, marketers sell gold bricks an unprecedented leisure to leverage metamorphic along the path so procurement and turn sense impression into preference and prelude into transactions,€ said Michael Becker, Controlling Set designer, MMA North Antipodes. €The survey results attest that consumers are ready and willing to use their mobile device not only to search brands, but force as considerably. Not an illusion is up into the industry to loan-shark the mobile making it with consciousness and take do no harm of this opportunity to try conclusions supernumerary meaningfully with consumers. After all, nichts gets marketers closer upon consumers than brainchild.€<\p>