#colorsforwebdesign

Have you ever imagined a black and white world with no colors? Well, you can watch any oldie Black & White movie to know how it would feel. It won’t be any feeling nearer to pleasure. Instead, walking into a garden full of vibrant colors flowers turns your mood upsides down. The same will be the effect of your choice of colors for web design. 

You may think that colors may have some impact but not that much. Let me tell you; this is not the case. Stats indicate that more than 80% of people agree to the major influence of colors in traffic leads and conversion. Referring to tried and practiced instances, changing the brand color from blue to red result in a massive increase of about 50% in clicks.

The vibrant red color from Coke may intrigue your color psychology and a call-to-action in you. However, there is no definite rule about the best color scheme for web page creation. A web designer has to roll out and play around with the colors. If you are looking for engagement improving web designs, Navicosoft is your place. 

How to choose colors for web design? 

Choosing the color scheme for your website is a basic and most critical decision for your website. Naturally or traditionally, humans have associated colors with specific traits or characteristics. There are two approaches for choosing the colors, such as using the same color with different saturation. Otherwise, you can use different colors with the same color saturation. So, you must choose the theme colors for web design carefully.

Here are a few steps that you may follow.

 Know your brand

Primary color

Additional colors

Background color

Typography color

Don’t forget to keep them all coherent.

Some Tips

While choosing the colors for each of the above criteria, you must follow the following tips.

If your client provides you with a designed logo, you must go with the logo     colors as your primary colors.

You do not have to be stereotypical with colors. Rather, avoid it at any cost.

Know  your target audience as much as you know the brand.

Never make a blunder of choosing the color pallet as your competitor’s. 

If     you are struggling with the choice, you can also Google the related words to the brand. That works well.