#collectionstrategy

Do you know with continuing economic slowdown and increasing unemployment, household incomes have been squeezed making it difficult for companies to manage debt.

At the same time, Liberlization & intensifying competition in various markets have posed risk for companies. This is why Debt Management is considered to be really important for businesses today. It is interesting to understand how companies with larger customer base like Utilities, Telecom etc. can be innovative in managing their debt. And how SAP is the right choice?

Let’s go into the details of these question! Companies in Utilities, Telecom, etc. businesses work on the process of capturing consumption and raising bills for their customers. Once these bills are generated, they are sent to the customers giving them a certain period of time to pay the dues. Problem arises when customer do not or cannot pay the due amount in time. This is where companies have to following up with the customers. Challenge with the business process is that due will not become a ‘debt’ until the due date has been traced.

Are you looking for a debt management solution? ‘Bad Debt’ is a term used by organisations when the user or customers do not or cannot pay their bills. It is difficult to ignore the fact that with the current economic slowdown and rising unemployment, household incomes around the world have seen a downfall, increasing the possibility of delinquency and an upsurge in bad debt charges. The ambiguities arising from global shocks such as Brexit, trade wars, and a possible recession also pose risks for utilities & similar organisations. At the same time, liberalization and intensifying competition in many markets are resulting in higher levels of switching among customers, sometimes accompanied by bad debt when final bills are not paid.

In liberalized retail markets, utilities bear full responsibility for debt collection, but their manoeuvring room in recovering the bad debt is limited by regulatory and political constraints. The focus on maintaining the best customer experience, together with service obligations and provisions such as long grace periods, protection for vulnerable groups, and winter moratoriums, makes it difficult to suspend the service even as a last resort. Public opinion and political pressure act as a further deterrent, and utility companies need to reconfirm to the public time and again that their processes are fully compliant and adhere to the highest professional standards when it comes to debt collections.

Loss of income is becoming a burden on businesses and inhibiting growth, and the situation shows no signs of improving. Sectors like Utilities, Telecom can ill afford to ignore such waste and eliminating it can generate resources to invest in future growth. In a tight economic and regulatory context, utilities need to work harder to prevent and manage bad debt if they want to stay competitive and improve their resilience. Experience shows that companies are better at weathering downturns if they have already cleaned up their credit processes and minimized overdue debt because they are able to move fast to cut costs, protect profitability, and reserve growth capacity. Thus utilities will have to take matters into their own hands. By reshaping their credit and collections processes, they can improve their ability to predict risk, reduce bad-debt charges by, and provide a better experience for customers.

Barriers & Opportunities

Data Analytics & Customer Engagement

Data Analytics isn’t all new for organisations with large customer base like Utilities, Telecom – it’s actually been around for quite some time. there are numerous utilities using – basic behavioural scoring. Analytics is a continuous improvement process to identify ever changing customer behaviour and other collections related trend. Best-practice collections strategies should use emerging trends to segment customers, targeted collection campaigns & quick adjustments to the treatment path.

Continuously improving process requires the ability to monitor the effectiveness of the strategies, performance of customer segment & other relevant KPIs. In addition, advanced data analysis using metrics and trend displays, and collection control dashboards that illustrate KPIs such as status of overdue receivables and corresponding collections actions, will provide the necessary business intelligence to adapt and extend collections activities.

Various trends where Analytics can support Debt Management –

Reactive Collection vs Proactive Measures

Customer Segmentation: Can’t pay, won’t pay….forgot to pay

Customer Behaviour: Payment pattern, preferred mode of payment, initiative customer reacts to

Predictive Analysis

Identifying right strategy, right action for customer

Insight for the next strategy iteration

SAP Analytics Cloud is one simple cloud solution connecting your people, information, and ideas to enable fast and confident decision making. Machine learning technology and embedded artificial intelligence help you to discover deep insights, simplify access to critical information, and empower informed decision making for all.

Developed for real-time BI, planning and predictive analytics that natively integrates to SAP, the solution can predict when proactive action is required, something typically difficult for companies to do. The accelerated value is in enhancing organization’s ability to collect cash and improving its insight into profitability indicators. It also leverages SAC content to seamlessly integrate with SAP data and SAP S/4HANA®. Advanced predictive analytics becomes the quiet driver behind dynamic operational, tactical and strategic dashboards that have been designed with SAP Fiori for a uniform and modern user experience.

Removing system Barrier

There is a basic understanding in industries like Utility, Telecom on the concepts of collections best practices, but almost all organisation lack the technology to be able to adopt best practices. Traditionally, collections have been the technology domain of the Organisation’s customer information system (CIS). Many companies struggle with weak and restrictive collections functionality in an aging CIS. Others may have a relatively new CIS in place that boasts adequate collections support but is missing key features to support today’s best-practice collections processes.

Collection managers, dependent upon the CIS platform & team to manage collections processes to implement improved collection processes. Debt is not going away. There will always be customers who default on payment. But technology has caught up with the problem, and companies now have the option to implement specialist collection software products that enable best-practice approaches.

Some of the best practices followed across the globe are –

Rapid change cycles executed by domain experts: Analyse, Optimize, Implement

Strategy changes no more an IT change request

Scalable & Flexible when it comes to including new changes/attributes that are based on analytical trends

Design transparency, improved performance & integration with 3rd party DCAs

Offers tailored treatment based on customer segmentation

Allows Champion – Challenger strategy and success valuation

SAP BRIM – Financial Customer Care with Debt Management using BRF+

Business Rule Framework plus (BRFplus) provides a comprehensive application programming interface (API) and user interface (UI) for defining and processing business rules. It allows you to model rules in an intuitive way and to reuse these rules in different applications.

Flexibility in changing Business rules in Collection process enables

Revenue Management

team to –

Make their collections rules progressively more targeted, as they become more and more sophisticated with their analytics and customer segmentation

Add more sophisticated customer characteristics (e.g. components of credit risk scores, payment behaviour) as the data becomes more readily available

Adapt their rules to changing macro-economic conditions (e.g. recessions, political climates, etc) or changing customer behaviours (e.g. greater mobile use, email use)

Respond rapidly to unforeseen events

Leveraging BRF+ features to improve Debt Management

Scenario 1: Business running on SAP with Debt Management using legacy Dunning procedure

Debt Management using SAP’s Legacy Dunning Procedure was limited to few attributes like

Days in Arrear

Amount of Debt

Creditworthiness score

Combinations of these parameters were used to define levels and activities where defined as per Business need.

Debt Management with BRF+ is robust, scalable, and way ahead in its offering compared to its predecessor. It is a framework of Business rules which can use a wide range of attributes to determine the correct path for a customer.

Master Data

Transactional data

Derived values using formula e.g. oldest item, energy/non-energy debt

Function Module (data from external system/other modules/calculation of attributes not possible through formula)

Advantage of moving to Debt Management using BRF+

No additional licenses required

Whole loads of attributes to define strategy

Simplifies the process of identifying the right collection path, sequence for a customer based on changing payment behaviors, credit history, Debt parameter, etc.

Web based UI enabling Business User to control the strategy changes

Supports multiple strategies and at run time identifies the strategy or path to be executed on a customer

Supports Champion Challenger concept and reports on Success valuation of the strategies

Scenario 2: Business running on SAP but Collection strategy on 3rd Party Solutions

Because of limited functionalities offered by the Dunning procedure, many companies moved their Debt Management solution to other 3rd parties offerings. SAP too understood the need of the Businesses and introduced BRF+ for managing Debt. This has been a game changer for various organisations especially in the utilities, telecom sector who had no option but to move to 3rd party offerings.

SAP may lag on jazzy screens compared to the 3rd party solutions but on functionality offerings,  it’s no less. GUI look and feel also now has been taken care through FIORI.

The real value what Business gets using SAP Debt Management using BRF+  are

Simulation in system before actual batch run controlling unforeseen scenarios

No additional license cost

Huge saving on TCO as the solution is in the same SAP system.

No hassle of managing multiple real time interfaces to keep data up to date in the Debt management system

Improved Customer Service and savings on AVHT as Business User will have to refer to only one system for all the customer relevant information

Transactional

Data Storage

Annual Maintenance

What comes along with BRF+

BRF+ is like a container for the complete business rules and provides out of box integration with various other processes along with Debt Management. Power of BRF+ can be leveraged in

Billing and Revenue Innovation Management

Product

Discount/Charge Activation

Charge Plan Activation

Charge Plan Parameter Value Determination

Sales and Distribution

Output Determination

Revenue Account Reporting

Integration with Source System (SD, Hybris Billing, CRM, etc.)

Account Determination (POB Attributes, Contract Asset, Contract Liability, Recognized revenue, Deferred Cost)

Industry Solution – Utilities

Advanced Metering Infrastructure Event Management

Why Choose Acuiti Labs for your Debt Management Transformation?

Acuiti Labs is an SAP Silver partner and a digital firm that delivers business and technology consulting services, transforming businesses with pioneering and latest solutions. We have proven expertise in delivering successful SAP BRIM based transformation, thus offering complete support for your Business objective on Debt management.

When it comes to Debt Management transformation, we have collaborated with several clients across industries like Utilities, Telcom, Postal, Port and supported them in containing their Debt position not only by technology implementation but also by offering Industry best practices.