#collectionsproject

This one took more than I expected. More time, more effort, more failures, more running around, more money, more film.

These are test shots but I have to say after setting up alone took 2 hours I am pretty pleased and glad it looks the way it is so far.

I have shot the photos with a Hasselblad (medium format film camera, check previous posts) and a macro lens in a studio. The test shots before the test shots (confused? so am I) were photographed with a Polaroid back, which is pretty cool.

  So these are the Polaroids

After that I used 160 ISO Kodak film with the original Hasselblad camera and then I processed the film at BDI (recommended) and got a contact sheet to see if anything needs fixing.

They all look quite nice (disregarding my poor alignment) and vintage looking. It may also be due to the fact that the film itself was pretty old, in any case, I think job well done here.

So far I've only scanned one negative to see how it properly looks on big screen, and the result is in front of you.

I'm really happy with it- it's not bad at all. Specially if I'm considering the amount of time and effort it took to get this to work properly.

I started this project quite unsure about what my collection would be, originally picking tattoo art. Within the first week, and after reconsidering my project subject I swiftly changed my collection to ear jewellery, something much more personal in my life, and something I really do have a proper collection of.

Aside from this, I felt that I got off to a good start with the sketchbook work, researching different artists and creating experiments of my own, I enjoyed the initial experimental process a lot, and it was fun to find that my project could have branched off in many different paths.

Once I started researching more, I suddenly became greatly interested in the culture and history behind ear stretching, and how it originated. This lead me to looking into Buddha, Tutankhamun, and other famous historical characters. This was completely essential to my design work.

Once I started drawing my first design, developing it, and eventually completing it. I became very attached to it because of the fact that I had spent a lot of time hand drawing it and creating the composition of it alone. I made the small mistake of believing this design would be my final design, regardless of it being my first.

After further research on my blog and in my sketchbook, typography experimenting, and a detailed analysis of a poster I was very fond of, I started a second design. At first I wasn't as keen, but as it developed further and further, I found that the new design that I had created was a much better design than my original.

I am so glad I took the time out to pursue another design to compare both of my designs, and an improvement for the future would be for me to produce more final idea developments, and not settle on a design too early. This part of my project I feel has been a great learning curve for me, which I will carry through the rest of my work.

Other than the posters, I found the website flats great fun to create, alongside the creative guerrilla advertising, and feel I have produced strong outcomes for both. I strongly feel that the manhole idea was the best outcome for my advertising, and I made sure I linked the website flats link with the style of my posters, using very similar tea stain brushes and colours. Something that I thought was important was that my outcomes were visually linked.