What is Email Marketing?
Email marketing is the act of sending a commercial message. The use of email is sent typically email to a group of people. It is one of the best segments of the internet. Email marketing could be considered as send email to a potential customer or current customer.
Email marketing is a form of direct marketing that means of communicating commercial messages to a targeted audience.
Email marketing is a versatile medium and strong two-way communication between customer and marketers. The use of email marketing is promoting your business or services and build a brand or helps to increase brand awareness in the marketplace and helps to build a strong relationship between marketer and customers or buyer.
In the age of social media advertising, email marketing still rules the roost. According to a survey of HostPapa, 94% of internet users use email, while only 61% user use social media. Email has a much wider range of formatting possibilities than social media. It allows to be targeting by demographics like income, age, etc. opt-in the main feature of email allows marketing by consent.
The advantage of email over social media is the prospects and customers are more likely to see an email than social media. Sometime your post might not even show up in your social media targets streams. However, an email will settle down in the inbox until it’s read or deleted.
In short words, email marketing should go together with social media. Adding social media buttons “Like” or “Share” to your marketing emails gives an additional way for customers to connect with your brand.
Benefits of Email Marketing
As per the survey, 94% of internet users use email. Therefore, marketing through email allows you to reach a lot of Internet users even if they are not on social media. 75% of adult online users say email marketing is their preferred marketing method!
Here I am sharing some benefits of Email Marketing as follows-
1. Permission Based – Marketing list will be made up of people who have actively chosen to receive emails from you. Customers who are genuinely interested in your product or services are more likely to engage with your business.
2. Cost-effective- Email marketing is a cost-effective or inexpensive marketing strategy in digital marketing.
3. Personalization and segmentation- Email marketing you can personalize messages. You can also segment your marketing list, so that your customer receives messages from you that they are interested in this will help to boost their engagement with you.
4. High ROI – The ROI (Return on Investment) is usually very high because you don’t have to put ad money behind emails to get them to the correct audience like you do with most other forms of advertising. Email already targeted towards the ideal consumer because you are only sending emails to people who have given you permission via providing you with their email address.
Email marketing automation -
Nowadays tons of software or automation available in the market for email marketing. For example, AutoPitch, Mailchimp, Drip and so on. The use of automation is sending out emails and monitor how your subscribers interact with your emails as well as track analytics like click-through rates, open rates, bounce rates, conversions.
Email marketing has become an essential tool for business ever since the introduction of the internet to the world.
Conclusion- Email is a crucial strategy in digital marketing. It is inexpensive, easy to track ROI, reach your audience. Using email marketing software is a plus point to all marketer because with the use of software or automation everything is trackable like open rate, click rate and more.
