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Cognitive Capitalism: When Attention Becomes the Most Valuable Currency
 In the 21st century, the world’s most valuable resource isn’t oil, gold, or data — it’s human attention. Every scroll, click, like, or share has become a micro-transaction in a new kind of economy: Cognitive Capitalism.
 In the 21st century, the world’s most valuable resource isn’t oil, gold, or data — it’s human attention . Every scroll, click, like, or sha
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NEW IN THE BOOKSHOP: THE PSYCHOPATHOLOGIES OF COGNITIVE CAPITALISM PART THREE (2017) - Contributions by Meena Alexander, Amanda Beech, Franco “Bifo” Berardi, Ray Brassier, David Burrows, Tyler Coburn, Jacquelene Drinkall, Mark Fisher, Bronac Ferran, Matthew Fuller, Liam Gillick, Melanie Gilligan, Scott Lash and Anthony Fung, Lambros Malafouris, Anna Munster, Warren Neidich, Dimitris Papadopoulos, Luciana Parisi, John L. Protevi, Howard Slater, Kerstin Stakemeier, Ryan Trecartin, Marina Vishmidt. - The previous two books examined the imminent subsumption of the economy by information technologies, resulting in a mutation of forms of post-Fordist capitalist accumulation. “Flexploitation” of labor processes and flexible specialization resulting from the evolving relation between management and labor, just-in-time production and consumption, rapid acceleration in the pace of product innovation, faster product turnover times, computer and robotic interventions an increase in the complexity of supply chains – all these combined to form the special assemblage that would define what we can now regard as the early phase of Cognitive Capitalism. The second volume started to sketch out its transformation from a form of subsumption characterized by immateriality to one that is speculative and material. This latter phase is the focus of the present volume, which concentrates on the plastic material brain, its hardware constituted by neurons and glial cells as well as its software, the dynamic rhythmicities that integrate electro-magnetic discharges along its circuits in response to events occurring inside and outside the skull – the body and its world. In this phase, the material brain in conjunction with the accelerated world with which it is imbricated becomes the site of an ontogenic battle between the forces of normalization and governmentalization on the one hand, and emancipation on the other, with consequences for the processes of individuation and collectivization. - Edited by Warren Neidich Design by Archive Appendix - Available via our website and in the bookshop tomorrow. - #worldfoodbooks #cognitivecapitalism #archivebooks (at WORLD FOOD BOOKS)
