#cocasmc

Our third and final video for Little Eats.

Following the release of the promo image and trailer, this video is done to the high quality standard we have created as a group. Maintaining the clean and fresh style created throughout our videos, images and instagram.

Following the previous videos structure for introducing ingredients as the instructions progress, this keeps the viewer from feeling overwhelmed and keeps the videos formate both consistent and easy to follow while cooking oneself. 

Pancake and this recipe in particular need very few ingredients and dishes, it is also likely that the ingredients are things that people would already have in their home. Making them sugarless also introduces a health aspect that many people find appealing.

Again filming was done with mostly natural light in the mid afternoon, when the sun was not as harsh. While filming over stove once again the range hood light was required but did not contrast to highly with the rest of the footage. The shots switch from smooth tripod held to slightly more organic hand held, to create contrast and relatability. Although some were a lot more shaky than needed, unfortunately.

Overall this is a good end to our Little Eats series.

This is our second full video. Following the release of a promo image and trailer, this video continues with the clean and fresh style of our first video. This video extends on the first however as this is a main as opposed to a starter. 

To keep the instructions as simple as possible we opted to include the ingredients as they are introduced into the recipe. This way the viewer does not feel overwhelmed by the many different elements at the beginning and instead focus on the process and overall aesthetic.

San Choy Bow was the chosen for the main as it is simple, quick and easy to make, while still being both appealing and healthy. As a group we considered our vegan and vegetarian audience and how they would react to a recipe/video including meat, and concluded that it would be interesting to see how our data will be affected.

To film we used natural lighting at about midday when the light wasn’t as harsh in the kitchen. When filming over the stove top the shot required the range hood light on due to the dark shadows. The shots switch from smooth tripod held to slightly more organic hand held, to create contrast and relatability. 

Overall we felt this video and the lead up process was very well executed and hope our analytics reflect this. 

Here’s a little teaser for our next video! 

For this video we decided to do an easy main with simple ingredients while still making it tasty and somewhat unusual. 

In preparation for the release of our second full video we created another teaser trailer to generate interest. Keeping to the clean and simplistic style with green to make everything seem fresh. Also by starting the trailer with the question “Feeling Peckish?” makes the viewer feel involved as though the following footage may make them consider this question more.

Without giving away the ‘secrets’ of the recipe this teaser still gives the viewer a good sense of what kind of food the up coming video will cater to. 

The music is also upbeat and kwerky to instill the type of feel/vibe we want to create on our channel. 

Overall we as a group would consider this video a success.

Coming to you this Saturday!

Before the posting our second full video we decided to continue with the same formula of teaser Images being the first released. This image is to be followed by a trailer and then finally the video itself.

Continuing with the clean and simplistic style we decided on at the beginning of the assignment, this image generated a good response on our facebook as shown below.