The Coca-Cola company sells a variety of products totaling over 500 brands, ranging from carbonated and sugary beverages to bottled water. The initial Coca-Cola beverage is the oldest and most valuable brand among them. Coca-Cola is typically B to B, meaning that the manufactured product, syrup, is sold to bottlers and fountain retailers to be sold to customers (”Coca-Cola Company”, 2010).
The Coca-Cola corporate headquarters are located in Atlanta, Georgia. Coca-Cola is a publicly traded company. The company defines its mission statement in terms of three principles. Coca-Cola aims to "refresh the world in mind, body and spirit", to inspire joy, and to "create value and make a difference" ("Mission, Vision, and Values").
Coca-Cola works with over 700,000 employees, including their bottling partners (The Coca-Cola Company, 2016). The Company also features 20 brands that earn over $1 billion annually in sales. Coca-Cola is a well-established brand in a dominating company that relies on consistent and excellent marketing to keep up with changing times for over a century.
Coca-Cola Company (KO): Description of business. (2010, February 26). In wikinvest. Retrieved from http://www.wikinvest.com/stock/Coca-Cola_Company_(KO)/Description_Business
The Coca-Cola Company. (2016). Who we are. In coca-colacompany. Retrieved from http://www.coca-colacompany.com/careers/who-we-are-infographic
Mission, vision, and values. (n.d.). In Coca-Cola. Retrieved from http://www.coca-cola.ie/about-us/mission-vision-and-values
