#co-constructions

Co-creation: the power of conversations [2 of 4]

The Co-creation process © C. Bughi

Co-creation Vs crowd creation

So, when looking back at what media often portrays as co-creation, the confusion becomes evident.

Co-creation is no co-production: many initiatives labelled as co-creation are actually co-production experiences, which are experiences where customers participate to the production and delivery of the product or service: the…