#cna|sophis

Facebook is Letting Some Users View Instagram Stories on Facebook

  It’s not just Facebook’s messaging tools that are slowly becoming more intertwined – this week, some users have reported seeing this notification in their Facebook feed:

The note, as you can see, explains that some users are now able to view Instagram Stories on Facebook, with the Instagram Story appearing within the Facebook Stories feed, though with an Instagram rainbow border around the…

Facebook Tests New Page Design Which De-Emphasizes Like Counts

Facebook is testing a new Page format in its app which is designed to put more emphasis on the essential Page details – and which also, interestingly, removes the option to Like a Page, with the focus instead shifted to ‘Following’.   The example below shows the current format (left) and the new format side-by-side. As you can see, the new layout includes a larger, central profile image, a short…

  Ads placed in Facebook news feeds account for almost three-quarters (74.3%) of total link clicks from Facebook ads targeted towards educators, per a new study [download page] from MDR. The report explores the optimum placement, platform and time for advertisers to get through to educators online.   When it comes to reaching educators, Facebook stands out as the platform with the highest…

FACEBOOK Shops: What Shops Could Spell for the Future of Social Commerce

Social commerce is already a serious business but Facebook’s announcement that it is launching Facebook Shops, supported by a string of other e-commerce features, means it just got seriously serious, as Sam Bird writes in The Drum Network (061020).   What is Facebook Shops?   Shops will give businesses the ability to display and sell products directly from Facebook apps in a significant step-up…

Social Media Marketers Up Their Use of Instagram Video

Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing. Indeed, 85% of social media marketers…

LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the…

Baseball Tops Football On Saturday In Prime Time. FOX Leads The Way.

The two power teams of the American League faced off against each other for the first game of the NLCS in Houston, TX, Saturday evening, and the New York Yankees demolished the home Astros 7-0 as Tanaka pitches a gem and Torres sets records hitting. This gave FOX the #1 spot on Saturday evening in prime time with an average 5,694…

ABC Top Broadcast Network in the U.S. on Saturday. How Many People Use Facebook Messenger?

ABC won its first night in prime time of the new television season on Saturday with an average 5.544 million viewers who watched the Ohio State vs Nebraska Big Ten football game from Lincoln, NE. It was twice as large as any of the other networks for this evening.

CBS finished #1 with an average 2.593 million viewers with ’48…