#cmseattle

For October’s theme Soft, Aditi Sinha invites us into the quiet revolution of design, dignity, and subtle disruption. As Founder and Creative Director of Point of View (POV), a modern workwear brand challenging “pocket inequality,” Aditi explores how what seems soft or trivial — like the absence of pockets in women’s clothing — is often a reflection of deeper societal assumptions about who gets to move with ease, carry with confidence, or be taken seriously. Through her journey from leading marketing at Amazon and Chewy to launching a brand rooted in equality, storytelling, and function, Aditi reveals how soft power — persistence, empathy, thoughtful design — can spark real systemic change. In her world, softness isn’t weakness; it’s strategy, resilience, and cultural force.

Additional details

Aditi Sinha is the Founder and Creative Director of Point of View (POV), a modern workwear brand on a mission to end pocket inequality for women. Through the Pockets Pledge movement, Aditi dreams of a future where pockets, and other gender-based stereotypes, no longer limit how women move, work, or express themselves.

Before founding POV, Aditi led marketing at Amazon, Chewy, and high-growth tech startups, where she learned the art of building brands with both scale and soul. Today, her work sits at the intersection of equality, design, and storytelling - creating fashion that doesn’t just look good, but tells a story of capability, confidence, and change.

A lifelong dancer, Aditi finds rhythm and meaning in movement - both on the dance floor and in the way she leads, creates, and connects stories to purpose.

The Pre-Beta Club, a CreativeMornings SEA community for early-stage tech builders, is your space to explore, experiment, and connect.

Bring your half-formed ideas, curious questions, or rough prototypes, and join a group of fellow makers, dreamers, and doers in Seattle’s tech scene. Together, we’ll tinker, share knowledge, swap stories, and encourage each other every step of the way.

✨ What to expect:

Bi-weekly lunch gatherings in South Lake Union

Collaborative, casual vibes

Small group setting (20 creators max)

A mix of structured activities and organic conversation

No matter if you’re coding your first app or sketching your tenth prototype, you belong here.

Join Cedar House Flowers for a 90-minute hands-on floral design class, where you’ll create with the season’s most beautiful blooms while enjoying bubbles, snacks, and plenty of good vibes.

Workshops are happening on:

Sunday, October 28 at 4 pm

Sunday, November 16 at 4 pm

Sunday, December 7 at 4 pm

Location: 1621 N 45th St, Seattle, WA 98103

Website: https://www.cedarhouseflowers.com/

Bring a friend, sip, snack, and leave with a stunning arrangement you’ll be proud to show off.

This month’s Espresso Shot featured AAF Seattle, the local chapter of the American Advertising Federation. They’re leading the charge to protect and grow Seattle’s creative community, most recently by advocating around the Digital Services Tax Law (SB 5814).

Want to support the cause and connect with fellow creatives?

From navigating the tension between “pixel perfect” polish to redefining creativity that clears the way for bigger ideas, Allison Perlis brings a refreshingly grounded perspective on what it means to create.

Read on for our conversation about challenges, advice, and the small joys that fuel Allison Perlis’ creative life.

We are all creatives.Describe what you do, make, or create in one sentence. As a UX designer, I am responsible for designing experiences and user flows that feel intuitive and straightforward.

Creative Challenges: What are the top creative challenges that you face in your day-to-day? One of my big challenges is that I want everything I create to be as refined and perfectly-crafted as possible, but perfection is an impossible goal! I’m always tempted to go back over what I’ve come up with and refine-refine-refine so that everything is modular and aligned, but that ends up taking too much time. I have to remind myself that it’s more important to take big swings and cover more ground (even if there are imperfections) than it is to deliver a narrow scope of work that is pixel perfect.

Defining Creativity: How do you define creativity and apply it in your career? I think sometimes the word “creativity” can create a big, intimidating expectation of something incredible and groundbreaking - and that has its time and place, but creativity often plays out in smaller ways. How can you explain project goals to a client who’s not that “into” design? How can you create layout specifications for developers that will be easy and meaningful to them? If you can solve enough of these small-fry problems, you’ll make space for yourself to focus on bigger, more interesting questions.

Creative Advice: What’s one piece of creative advice or a tip you wish you had known earlier in your career? Be patient and trust the process! I’m a very impatient person and I’m often antsy to skip ahead to the “fun” parts of design, but taking the time to do all the research and the foundational work is how you set yourself up to do the best job possible when you finally get to the fun parts.

Reading Recommendations: What are you reading these days? I often fall for the notion that you should always be “productive” in some way so I tend to read more nonfiction, but I’m trying to get back into narrative stories because it’s nice! To that end, I’m halfway through “My Brilliant Friend” and it’s really fun to escape into a story that’s not super related to current events or the usual topics I think about every day.

What happens when we let go and let growth surprise us? Join us for an inspiring morning with multidisciplinary artist Stephanie Krimmel as she shares her journey of a midlife pivot into art after 20 years in tech. Through personal stories and images, Stephanie invites us to explore how blossoming can be unpredictable, nonlinear, and more beautiful for it. Her incredible Daily Art Habit spans over 2600 consecutive days of digital painting practice—a living self-portrait of growth and transformation. Come for reflection, art, and inspiration. Perhaps you'll discover where your own unexpected blossom might take root. ✨ Part of our series on Blossom at ArtLove Salon.

Date: Friday, Sep 26

Time: 8:30-10 AM

What does it mean to live a nomadic life, not by location, but by passion, purpose, and reinvention?

Masoud Torabi has lived many lives, and not just across continents. From novelist to product leader, yoga teacher to pizza aficionado, his journey is a testament to the power of curiosity, courage, and creative reinvention.

An Iranian-American writer, product leader, and storyteller, Masoud has navigated cultures, careers, and callings, publishing novels, rolling out enterprise systems, teaching yoga, and perfecting his cast-iron pizza game. A gay immigrant with an MBA, Harvard credentials, and years of experience leading cross-functional teams, he blends strategic clarity with a storyteller’s heart in everything he does.

In his talk, Masoud will explore what it means to embrace movement, both internal and external, as a path to deeper self-connection, expanded creativity, and a life defined by intention rather than expectation.

Come for the inspiration, leave with permission to reimagine your own nomadic path.

Follow Masoud: 📷 Instagram: @hisnamewasmasoud | @mtcreativesolutions 💼 LinkedIn: Masoud Torabi

On August 6th, we’re flipping the script and hosting CreativeMornings after dark.

Join us at COLOR Creative’s studio in Bellevue for Creative Evening, a buzzing night of inspiration, music, and community. This isn’t your average talk series—it’s a celebration of mentorship, punk energy, and creative resilience in all its forms.

We’re thrilled to welcome three incredible voices from Seattle’s creative scene:

Nate Manny From international tours with The Murder City Devils to global brand campaigns for Pepsi, KEEN, and Microsoft, Nate’s 20-year journey bridges music, design, and storytelling. He got his start building the brand for his band while earning his Fine Arts degree at Evergreen, and never looked back—navigating both agency and in-house roles with his signature creative grit.

Lance Mercer A photographer who got into shows with a camera and a punk ethos, Lance’s work is as raw and real as the Seattle scene he came up in. “I didn’t have to be Ansel Adams to take photographs,” he says. “The same kind of ethos the Ramones had musically, I could apply photographically.” His lens captured a generation—and a movement.

Laura Stockwell Laura brings a strategic mind and generous heart to everything she does. A leader in tech, design, and innovation, she’s helped Fortune 100 companies, agencies, and nonprofits unlock insights and drive real change. Her work is a masterclass in clarity, transformation, and building teams that make magic.

And because it’s COLOR, the night doesn’t stop with the talks. Expect:

Live music by Bassafras

Arcade games

Karaoke

Theremin lessons (yes, really)

Hands-on creative activities and community surprises

Date: August 6, 2025

Time: 6 PM onwards

Location: COLOR Creative’s studio